Dear Metigy: How do I simplify my content strategy?
A recent survey of marketers found 39% think content will be their top budget spend post-Covid – followed by paid advertising. And 25% said they “don’t have a clue” what their budget will be spent on post-Covid. So, in a year when marketers “don’t know”, content becomes an even bigger play – because we do know consumers […]
Why your Business Needs to Focus more on Customer Retention
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene Brown’s book and has shared with us […]
5 simple customer retention strategies using social media
We all know that a high customer retention rate is vital to any business. Harvard Business School states that a 5 percent increase in retention leads to an increase in profits of between 25 and 95 percent. The real question is: what can you do to improve it? Due to its highly personal nature, social media could […]
How to build a customer-first social media strategy
With social media being a powerful channel to connect with your customers, it’s crucial that you learn how to unlock its full potential. One of the best ways to do that is by building a customer-first social media strategy. This means building a strategy that’s centred on your customers and focused on fulfilling their needs […]
Instagram Business Accounts: How to get your profile started
You’ve probably seen the popular Chinese proverb “…the best time to plant a tree was 20 years ago. The second best time is now.” The same is true of your Instagram business profile. When was the best time to launch a business profile? 5 years ago when Instagram announced the update. The second best time? Today. […]
How to use Instagram and other tactics to grow your podcast
Have you ever wondered how to use Instagram to grow your podcast? New podcasters and pros all know that growing a podcast specific audience and getting more listeners has its challenges. From finding the right listeners, picking a topic that isn’t too broad or niche, it’s all a lot of work. It can also be expensive, attempting […]
How to master LinkedIn with Sam Mutimer of Thinktank Social
Sam Mutimer is the founder of Thinktank Social, one of Australia’s first social media agencies, and she’s seen the value in investing time and effort into LinkedIn over the years, no more so than current items. Sam is a true believer in the fact that your network is your net worth. And from a professional standpoint, […]
5 powerful social selling strategies
Social media is just for posting company updates, networking and looking at photos of cats, right? Wrong. Social media has become a key arena for generating leads and closing sales. According to LinkedIn, 78% of social sellers outsell peers who don’t use social media, and Optinmonster affirms that 70% of B2C marketers have gotten new customers through Facebook. […]
Personalized Marketing: What Is It and How It Can Boost Your Social ROI
Marketers now have unprecedented amounts of data at our fingertips. Access to social media analytics means we know our users better than ever before. But are we maximizing how we use this information? One great way to use this data is to develop personalized social media marketing campaigns. By targeting specific users with the right […]
The best Instagram features for business (and how to use them)
Instagram has gone from a photo-sharing app full of selfies and cute dogs to becoming a powerful tool for growing a business online. Whether you’re a small business looking for your first customers or an already established brand looking to generate more brand awareness, you can use Instagram business features to achieve these goals. Here […]