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How to create topic clusters to drive traffic to your website

What is a topic cluster?

Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines.Luckily, there’s a content strategy that can help to elevate your articles in search results. Topic clusters are an effective way […]

How and why you should set up your own business blog

How and why you should set up your own business blog

How and why you should set up your own business blog Madeleine Gasparinatos September 26, 2023 Metigy Learning Should your company have its own business blog is one of those questions that comes up again and again. The main reasons for not having one are usually things like I don’t know what to talk about […]

How to find and reply to the most relevant comments across your social profiles

How to find and reply to the most relevant comments across your social profiles

How to find and reply to the most relevant comments across your social profiles Madeleine Gasparinatos September 26, 2023 Metigy Learning As a social media manager, engagement puts a smile on your face – the more the better right? But as you grow your social reach, you may end up managing potentially hundreds of comments […]

Instagram Posts & Metigy: How to publish to Instagram for free

Instagram Posts & Metigy: How to publish to Instagram for free

Historically, users of Instagram running a business profile would have to manually publish their Instagram posts by only using its mobile app. Some third-party social media tools allowed drafts to be saved, however, users would still need to use Instagram’s mobile app to publish those drafts and make them live. Instagram Publishing: How to schedule […]

The Instagram Feed Matters: How to post and grow your brand

The Instagram Feed Matters: How to post and grow your brand

With more than one billion active users today, Instagram remains one of the world’s biggest social media platforms. The sheer number of users on Instagram means many people could be doing business with you. But before you grow your business on Instagram, you’ll need to create a profile that attracts your ideal audience. In this article, […]

Marketing on a budget in times of uncertainty

Marketing on a budget in times of uncertainty

As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality? With people stuck indoors and at home, it’s no secret that businesses […]

Create a successful work culture with Ross Reekie from Rise Consulting

Create a successful work culture with Ross Reekie from Rise Consulting

Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning. Finding happiness and meaning… How do you get that and how does that tie into creating […]

How to use Google Trends for Keyword Research

How to use Google Trends for Keyword Research

Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique, you’ll […]

The six secrets of successful email marketing campaigns

The six secrets of successful email marketing campaigns

The concept of successful email marketing campaigns or use of EDMs (electronic direct mail) can be beneficial to small or independent businesses for a multitude of reasons. Firstly, it’s an efficient and effective way to communicate a company’s message to a large group of people. If an email campaign is done correctly, it can increase sales by […]