Instagram has gone from a photo-sharing app full of selfies and cute dogs to becoming a powerful tool for growing a business online. Whether you’re a small business looking for your first customers or an already established brand looking to generate more brand awareness, you can use Instagram business features to achieve these goals. Here … Read more
Despite the challenging operating environment during the COVID-19 pandemic, there have been many highlights this year at Metigy, including multiple new partnerships, awards and a $20m capital raise that will help us meet your requirements as one of our valued users. We have so many amazing product initiatives in our pipeline and we can’t wait for you to start using them to … Read more
Over the past few years, content marketing has gone from being a ‘nice to have’ to an essential component of most B2B and B2C digital marketing strategies. Unfortunately, given that it’s relatively easy to create content, the Internet is full of blogs and videos that don’t deliver value. WordPress reports its users produce more than 70 … Read more
The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first. The catalyst for starting RedFox AI came when Nick ordered toilet paper using Amazon Alexa. There have been a lot … Read more
What if you had all the content your users needed to make a purchase decision? Well, now you can. In this article, we’re going to find out how to use user journey maps to map content to user intent across your entire user journey and awareness funnel. Customer journey maps have a deep impact on … Read more
“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and … Read more
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward-thinking SMB marketers with the inspiration of real … Read more
These days, social media marketing is one of the greatest ways to promote your product while making it stand out on the market. Reaching customers is not always easy, and high-quality content is no longer enough to guarantee you the right number of hits and clicks. You need to create visibility for your product, and … Read more
Instagram remains one of the fastest-growing social media platforms in the world, with over one billion monthly users. Creating Instagram strategies for your small business is a no-brainer. Like any social platform, your Instagram strategies need to be thought out. Simply dragging and dropping a strategy from another platform won’t be enough to ensure success. Here … Read more
Australia’s leading LinkedIn marketer Sally Illingworth joins the Forward Thinking podcast to share how she gained over 14 million organic content views on LinkedIn in less than 12 months. We touch on how to create the perfect LinkedIn profile (I’ve got some work to do here), how to get leads that convert on LinkedIn and how publishing … Read more