How to build awesome backlinks in 2023
Acquiring backlinks is still one of the most important strategies for all businesses looking to grow organic traffic in 2023. Google uses backlinks as a key ranking factor. In short: without quality sites linking to your content, it’s going to be tough to boost your rankings. But so few marketers have a backlink strategy. Why? […]
Local SEO for Small Business: How to Set up a New Website
As a small business owner, you’re expected to wear many hats. In the modern age, one of these fancy head toppers likely includes being the webmaster of your company’s website. Local businesses are important, and so is setting up your website correctly. Whether your company’s website is already live or still in the planning stages, you’ll want to […]
How to effectively repurpose blog content for social media
Crafting quality blog content is time-consuming. And once you’re finished, it’s time to promote it on social. Social media is a crucial content amplifier, but do you have to craft tonnes of new content to keep your social audience happy? Actually, no. Done correctly, you can recycle your existing blog content and create lots of great social […]
Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi
Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog. In Vloggi, Justin has created the world’s simplest video blogging platform that allows brands and communities to create their own vlog or crowdsource […]
4 Ways to Include User-Generated Content in Your Marketing Mix
Before you buy a watch that’s advertised as waterproof, do you take the brand for its word? Or do you look for reviews from other customers to see if it actually is waterproof? Unless it’s a reputable brand that’s been known to produce high-quality, waterproof watches, you’d do the latter. As consumers, we know that a brand […]
5 simple customer retention strategies using social media
We all know that a high customer retention rate is vital to any business. Harvard Business School states that a 5 percent increase in retention leads to an increase in profits of between 25 and 95 percent. The real question is: what can you do to improve it? Due to its highly personal nature, social media could […]
How to build a customer-first social media strategy
With social media being a powerful channel to connect with your customers, it’s crucial that you learn how to unlock its full potential. One of the best ways to do that is by building a customer-first social media strategy. This means building a strategy that’s centred on your customers and focused on fulfilling their needs […]
Instagram Business Accounts: How to get your profile started
You’ve probably seen the popular Chinese proverb “…the best time to plant a tree was 20 years ago. The second best time is now.” The same is true of your Instagram business profile. When was the best time to launch a business profile? 5 years ago when Instagram announced the update. The second best time? Today. […]
The anatomy of a perfect Facebook post
Welcome to Metigy’s series on Anatomy of a Perfect Post, where we use platform best-practice, strategic thinking and science to help you create the best content you can across the most popular social media platforms. In this post, we cover all the elements required to create the perfect Facebook post, and update details whenever they are […]
How to use Instagram and other tactics to grow your podcast
Have you ever wondered how to use Instagram to grow your podcast? New podcasters and pros all know that growing a podcast specific audience and getting more listeners has its challenges. From finding the right listeners, picking a topic that isn’t too broad or niche, it’s all a lot of work. It can also be expensive, attempting […]