How to create topic clusters to drive traffic to your website

How to create topic clusters to drive traffic to your website

Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines. Luckily, there’s a content strategy that can help to elevate your articles in search results. Topic clusters are an effective … Read more

Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI

How to run a successful marketing competition and using drones in your business

How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva. We also touch on the best ways your business can get started in leveraging drone technology … Read more

How to find and reply to the most relevant comments across your social profiles

How to find and reply to the most relevant comments across your social profiles

As a social media manager, engagement puts a smile on your face – the more the better right? But as you grow your social reach, you may end up managing potentially hundreds of comments across multiple social channels every day. This can quickly become very time-consuming and inefficient. But as Gary Vaynerchuck AKA Gary Vee … Read more

How BIRDI hit 632k impressions using User Generated Content and Metigy

How BIRDI hit 632k impressions using User Generated Content and Metigy

The Metigy Community Team are very excited to announce the next winner of our Forward-Thinking Marketer Award which goes to Sebastian and Kirra from BIRDI About BIRDI BIRDI is a platform that enables businesses to integrate and scale drones into their operations by providing an ‘end to end’ drone management platform. Founded by Sebastian Robertson and Abraham Robertson, businesses can … Read more

5 Examples of Companies Doing Content Marketing Well

5 Examples of Companies Doing Content Marketing Well

Your content marketing strategy can be an excellent lever for growth – but it’s easy to go wrong. Many small and medium businesses waste money because their content isn’t aligned with their audience expectations. The content sits on the company blog but never gets seen, and definitely doesn’t drive any real results. However, it is possible to … Read more

Ep20: PR Masterclass with Liz Mckenzie from Canva

PR Masterclass with Liz Mckenzie from Canva

Does your business need PR?That’s what I’m exploring today with my very special guest Liz Mckenzie, the head of PR and Communications at Canva.In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to … Read more

Instagram Posts & Metigy: How to publish to Instagram for free

Instagram Posts & Metigy: How to publish to Instagram for free

Historically, users of Instagram running a business profile would have to manually publish their Instagram posts by only using its mobile app. Some third-party social media tools allowed drafts to be saved, however, users would still need to use Instagram’s mobile app to publish those drafts and make them live. Instagram Publishing: How to schedule … Read more