Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines. Luckily, there’s a content strategy that can help to elevate your articles in search results. Topic clusters are an effective … Read more
How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva. We also touch on the best ways your business can get started in leveraging drone technology … Read more
Should your company have its own business blog is one of those questions that comes up again and again. The main reasons for not having one are usually things like I don’t know what to talk about or I don’t have time – don’t worry, Metigy will soon have you covered on both of those. … Read more
As a social media manager, engagement puts a smile on your face – the more the better right? But as you grow your social reach, you may end up managing potentially hundreds of comments across multiple social channels every day. This can quickly become very time-consuming and inefficient. But as Gary Vaynerchuck AKA Gary Vee … Read more
The Metigy Community Team are very excited to announce the next winner of our Forward-Thinking Marketer Award which goes to Sebastian and Kirra from BIRDI About BIRDI BIRDI is a platform that enables businesses to integrate and scale drones into their operations by providing an ‘end to end’ drone management platform. Founded by Sebastian Robertson and Abraham Robertson, businesses can … Read more
If you have no idea what customer content or UGC is, don’t worry. It is a marketing industry term. And this article is not only going to help you understand what it is, but why it is important and helpful, and how to start making the most of it. User Generated Content or UGC as you may … Read more
When we talk about Facebook Audiences, we are referring to the users that are on Facebook who interact with your content in some way. These are generally users that have liked and subscribed to your page. But, if you want to reliably go beyond that audience, you need to use Ad targeting Facebook Audiences. This is where … Read more
Your content marketing strategy can be an excellent lever for growth – but it’s easy to go wrong. Many small and medium businesses waste money because their content isn’t aligned with their audience expectations. The content sits on the company blog but never gets seen, and definitely doesn’t drive any real results. However, it is possible to … Read more
Does your business need PR?That’s what I’m exploring today with my very special guest Liz Mckenzie, the head of PR and Communications at Canva.In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to … Read more
Historically, users of Instagram running a business profile would have to manually publish their Instagram posts by only using its mobile app. Some third-party social media tools allowed drafts to be saved, however, users would still need to use Instagram’s mobile app to publish those drafts and make them live. Instagram Publishing: How to schedule … Read more