Madeleine Gasparinatos 
DLake Create’s main objective is to “own” his audience as much as possible. On most platforms you are renting your audience. He wants to be able to directly communicate with them by signing up for his email newsletter and listening to the podcast. With the help of Metigy’s Creative Services, Dlake Creates catapulted to a … Read more
In case you have not realized this yet, you can use our new Facebook and Instagram advertising options to target specific audiences with targeted messages You can use a post with a tailored offer to generate better engagement from a very specific part of your audience or customer base, in exactly the same way you … Read more
Social media is just for posting company updates, networking and looking at photos of cats, right? Wrong. Social media has become a key arena for generating leads and closing sales. According to LinkedIn, 78% of social sellers outsell peers who don’t use social media, and Optinmonster affirms that 70% of B2C marketers have gotten new customers through Facebook. … Read more
Marketers now have unprecedented amounts of data at our fingertips. Access to social media analytics means we know our users better than ever before. But are we maximizing how we use this information? One great way to use this data is to develop personalized social media marketing campaigns. By targeting specific users with the right … Read more
Instagram has gone from a photo-sharing app full of selfies and cute dogs to becoming a powerful tool for growing a business online. Whether you’re a small business looking for your first customers or an already established brand looking to generate more brand awareness, you can use Instagram business features to achieve these goals. Here … Read more
Despite the challenging operating environment during the COVID-19 pandemic, there have been many highlights this year at Metigy, including multiple new partnerships, awards and a $20m capital raise that will help us meet your requirements as one of our valued users. We have so many amazing product initiatives in our pipeline and we can’t wait for you to start using them to … Read more
It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You can stack … Read more
Over the past few years, content marketing has gone from being a ‘nice to have’ to an essential component of most B2B and B2C digital marketing strategies. Unfortunately, given that it’s relatively easy to create content, the Internet is full of blogs and videos that don’t deliver value. WordPress reports its users produce more than 70 … Read more
Your marketing messaging should resonate with your ideal customer and make them want to engage with your business. Marketing personas are essential if you want this to happen. Without a defined persona, your campaigns can end up having unclear, diluted messaging because you’re trying to appeal to everyone. In this article, we’re going to take … Read more
The future of work is remote. And the COVID-19 pandemic has brought that future forward a number of years. With marketers around the world now at home, how do you manage your small marketing team with a work-from-home mindset? First, it’s important to highlight the proven benefits of working from home. One Stanford study found that allowing employees to work … Read more