Dark Post (ad only) Creation for Facebook and Instagram Boost

Dark Post (ad only) Creation for Facebook and Instagram Boost

You can create what is known as a “Dark Post” in Metigy. What that is is a post that publishes to your Facebook page, but your audience will not see it, but you can still run it as a “boost” ad on Facebook and Instagram. Yes, that sounds counter-intuitive. The reason you do this is … Read more

What is Data Backfilling and How Far Back Does it Go?

What is Data Backfilling and How Far Back Does it Go?

This process is sometimes known as historical data collection. It involves going to each platform that is set up and filling in holes in your data. Those holes might be there due to some factors that we cover in the article Why is there missing data in reports and when will it be there? Why … Read more

Why do I have to log in to Facebook to connect my Instagram account?

Why do I have to log in to Facebook to connect my Instagram account?

If you have tried to connect your Instagram account to Metigy you might be wondering why you are prompted to log in to Facebook first. The simple answer is that Facebook owns Instagram and this is a move by Facebook to bring Instagram inline with Facebook’s other tools. It opens up more reporting metrics and … Read more

Facebook and Instagram Boost Social Media Post Ad Spend

Facebook and Instagram Boost Social Media Post Ad Spend

To make content creation as simple as possible, you can create a Facebook Boost post natively in the Metigy Content Curator. If you’re new to Metigy, you can sign up for free at any time. What is Facebook Boost and Why you need it! When you boost a post on Facebook – or any platform … Read more

How to schedule and publish posts for Instagram and Facebook personal pages

How to schedule and publish posts for Instagram and Facebook personal pages

Posting to an Instagram and Facebook personal page is different from publishing to your other social networks as Facebook’s API does not allow automatic publishing. Before you proceed the following steps, make sure you download the Metigy App. Now, your posts can be created and scheduled in Metigy right on your desktop. When it’s time … Read more

What file types should I use for Instagram Content Publishing?

What file types should I use for Instagram Content Publishing

JPEG is the only image format supported. Extended JPEG formats such as MPO and JPS are not supported. Don’t forget to use Metigy’s in-built image search tool to find images that work for your brand and content theme. You can also upload a video file in a MOV or MP4 format. Here’s how to schedule … Read more

Setting up Opt-In Posts for Franchises and Sub-Brands

Setting up Opt-In Posts for Franchises and Sub-Brands

As a brand administrator with franchises or smaller divisions underneath, you can create what we call “opt-in” posts for them. Why would you want to do this? It gives you the ability to create and control super content, whilst giving franchisees the opportunity to be included in posting that content. Examples might include setting up … Read more