The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first. The catalyst for starting RedFox AI came when Nick ordered toilet paper using Amazon Alexa. There have been a lot … Read more
What if you had all the content your users needed to make a purchase decision? Well, now you can. In this article, we’re going to find out how to use user journey maps to map content to user intent across your entire user journey and awareness funnel. Customer journey maps have a deep impact on … Read more
It’s been an incredible year at Metigy, with multiple new partnerships, features, and more than doubling the size of our team. We created Metigy Learning, as a way of bringing you all the very best in how-to guides, practical tips, and carefully curated resources for mastering modern marketing all in one central location. This was followed by the launch … Read more
Australia’s leading growth marketer Anna Cheng joins the Forward Thinking podcast to share how she grew Spaceship to $100m in funds under management in 4 months using growth marketing. We cover a wide range of marketing topics including activation, onboarding, and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted … Read more
“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and … Read more
If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be tricky to … Read more
Having recently announced Metigy’s solution for SMEs to create and manage Google Ads in just a few clicks with a simple and beautiful interface, we’re pulling together some of our reasoning behind it and our top tips to help you get the most out of it. In this post we’ll delve into the (1) why and … Read more
OK, so I should have titled this piece “What is B-Roll and how to do you get it?”, but frankly, most people would not have understood what I was talking about, let alone be interested. It is not a very exciting title, but if you want to start producing better video content, to help with … Read more
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward-thinking SMB marketers with the inspiration of real … Read more
Content production is usually the last stage of a content strategy process. Once you have defined the content needs of your audience, the business objectives, the right tone, and the content governance process, it’s time to start actually producing the content. The first step is to use all the information you gathered to build a … Read more