How to co-create a strong content plan with your team
Content production is usually the last stage of a content strategy process. Once you have defined the content needs of your audience, the business objectives, the right tone, and the content governance process, it’s time to start actually producing the content. The first step is to use all the information you gathered to build a […]
3 AI-driven digital marketing strategies your startup needs right now
In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial support and […]
Artificial Intelligence vs Machine Learning vs Deep Learning and Marketing
Creating a marketing platform built around Artificial intelligence, we are asked about the distinction in these definitions. So, this article attempts to help you understand these definitions and how they can be applied to marketing. I have also applied each definition to marketing to show a simple application of how it can be used and its […]
The importance of the URL shortener in social media marketing
These days, social media marketing is one of the greatest ways to promote your product while making it stand out on the market. Reaching customers is not always easy, and high-quality content is no longer enough to guarantee you the right number of hits and clicks. You need to create visibility for your product, and […]
How to create successful Instagram strategies for your small business
Instagram remains one of the fastest-growing social media platforms in the world, with over one billion monthly users. Creating Instagram strategies for your small business is a no-brainer. Like any social platform, your Instagram strategies need to be thought out. Simply dragging and dropping a strategy from another platform won’t be enough to ensure success. Here […]
Google Ads & Metigy: How to create your accounts
This is a quick start guide to help you get set up with Google Ads using Metigy. Metigy is designed to make marketing easy and building campaigns with confidence is something we know SMEs want to do. Creating your Google Ads account is the first step in exploring what search and display ads can do […]
Social media metrics that matter and how to improve them
This report is designed to help guide you on the metrics that matter when measuring the success of your digital campaigns. The key statistics included in this report offer you global benchmarks for the major social media platforms. The statistics in this report have been compiled from the analytics captured by the Social Status platform […]
What it’s like Being Accelerated into the US Startup Scene
In April I was lucky enough to spend 2 weeks in the US with my co-founder, David Fairfull. We were part of this year’s Elevate61 Startup Accelerator program which is aimed at getting us immersed in the US tech scene. It’s run by Advance in partnership with KMPG, and the aim of the program is to introduce Australian Startups, such as Metigy, […]
Creating Google Display Ads: From start to finish
This article is a walkthrough so you can create your first Google Display Ad using Metigy. You can find the Ads module in the left-hand menu. Choose your goal, then your Google Ad type A key part of any ad strategy is the goal of your ad and reflects the kind of bidding strategy and targeting that […]
Product Update: Power your posts with Instagram Content Publishing
Instagram has become a cornerstone for digital marketing across the globe. Of all the social media platforms, Instagram allows businesses, like yours, to create highly impactful and visual content that helps build brands. However, what has been missing is a single platform enabling users to express their creativity while bringing ease, convenience, affordability, and inspiration […]