In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies.
One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial support and manpower needed to make a real dent in the market.
Thanks to the democratization of software, artificial intelligence tools have a key role in leveling the playing field, helping small businesses reduce manual work, automate processes and improve efficiencies.
The results speak for themselves, with 52% of marketers experiencing an increase in sales, and another 51% noticing an increase in customer retention since introducing AI capabilities into the ecosystem, according to a Forbes report.
Knowing how to best integrate AI into your digital marketing strategy can feel overwhelming, yet it’s a far more seamless process than many realise.
Here, we share how SMEs can use AI to amplify marketing efforts to drive customer engagement and brand awareness.
Email is dead, right? No way. Email is the bread and butter of SME marketing and is a great, cost-effective touchpoint to keep consumers actively engaged with your brand. But in a world filled with marketing emails, how can SMEs ensure comms like e-newsletters are securing the interest of customers? With the help of AI.
Thanks to AI, email marketing has become more powerful than ever through improved conversions, personalization, automation, and data analysis. AI can analyze a brand’s historic emails to identify the top-performing subject lines based on opens and click-through rates, which can help marketers optimize in the future.
After all, the best email in the world won’t be noticed if nobody opens it, and with 40% of consumers deciding whether or not to open an email based on the subject line, an AI-informed subject line can help to cut through the clutter.
Likewise, if you consider the top three reasons why people unsubscribe from emails are the volume; irrelevant content; and not recognising the brand, using AI can help SMEs stand out in an overcrowded market (and inbox).
By turning contextual real-time data from social and digital advertising channels into easy-to-understand insights and recommendations, AI can take the guesswork out of marketing to help businesses that don’t have large or experienced marketing teams.
Half of all small businesses fail within the first two years, and marketing, or a lack of effective marketing, is often one of the key reasons why.
Be tactical and work together with AI-powered technology to make sure your startup isn’t adding to the statistics.
Digital Marketing Strategy #1 Up the ante on online ads
Digital Marketing Strategy #2 Create compelling content without a copywriter
Digital Marketing Strategy #3 Update your email marketing strategy
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