Social media metrics that matter and how to improve them

This report is designed to help guide you on the metrics that matter when measuring the success of your digital campaigns. The key statistics included in this report offer you global benchmarks for the major social media platforms.

The statistics in this report have been compiled from the analytics captured by the Social Status platform and across the Metigy users platform. Unlike many other social media reports, this report also includes practical steps you can take to grow your own metrics.

This report will show you:

  • How to calculate your engagement rates across multiple platforms and what factors are taken into consideration by the algorithms.
  • How to improve your social media engagement, organic reach and video views.

Our goal is to help empower businesses across the globe with reporting and actionable insights that not only drive results but help save you time, resources and money.

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