Ep18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Is SEO still the best way to get in front of your customers? I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital. So how is Jon […]
Dear Metigy: How do I simplify my content strategy?
A recent survey of marketers found 39% think content will be their top budget spend post-Covid – followed by paid advertising. And 25% said they “don’t have a clue” what their budget will be spent on post-Covid. So, in a year when marketers “don’t know”, content becomes an even bigger play – because we do know consumers […]
How to use social media analytics for success in Singapore
Social media analytics are the key to growing your reach and engagement across social channels. But why? They’re powerful because they give you a full understanding of what people prefer, when it’s best for them (and at which times) engage most deeply with us as an organization or business owner/executive who posts on various platforms […]
Why your Business Needs to Focus more on Customer Retention
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene Brown’s book and has shared with us […]
SEO vs. SEM: What’s the Difference and Why Should You Care?
The marketing industry is full of jargon. Today, we are taking a look at two commonly confused terms: SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) are two powerful strategies for driving traffic to your web presence. But what are the differences between the two? Do you need to have a […]
How to build awesome backlinks in 2023
Acquiring backlinks is still one of the most important strategies for all businesses looking to grow organic traffic in 2023. Google uses backlinks as a key ranking factor. In short: without quality sites linking to your content, it’s going to be tough to boost your rankings. But so few marketers have a backlink strategy. Why? […]
5 simple customer retention strategies using social media
We all know that a high customer retention rate is vital to any business. Harvard Business School states that a 5 percent increase in retention leads to an increase in profits of between 25 and 95 percent. The real question is: what can you do to improve it? Due to its highly personal nature, social media could […]
How to build a customer-first social media strategy
With social media being a powerful channel to connect with your customers, it’s crucial that you learn how to unlock its full potential. One of the best ways to do that is by building a customer-first social media strategy. This means building a strategy that’s centred on your customers and focused on fulfilling their needs […]
Instagram Business Accounts: How to get your profile started
You’ve probably seen the popular Chinese proverb “…the best time to plant a tree was 20 years ago. The second best time is now.” The same is true of your Instagram business profile. When was the best time to launch a business profile? 5 years ago when Instagram announced the update. The second best time? Today. […]
How to use Instagram and other tactics to grow your podcast
Have you ever wondered how to use Instagram to grow your podcast? New podcasters and pros all know that growing a podcast specific audience and getting more listeners has its challenges. From finding the right listeners, picking a topic that isn’t too broad or niche, it’s all a lot of work. It can also be expensive, attempting […]