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How to create topic clusters to drive traffic to your website

What is a topic cluster?

Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines.Luckily, there’s a content strategy that can help to elevate your articles in search results. Topic clusters are an effective way […]

Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI

How to run a successful marketing competition and using drones in your business

Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI Madeleine Gasparinatos September 27, 2023 Metigy Learning How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over […]

How and why you should set up your own business blog

How and why you should set up your own business blog

How and why you should set up your own business blog Madeleine Gasparinatos September 26, 2023 Metigy Learning Should your company have its own business blog is one of those questions that comes up again and again. The main reasons for not having one are usually things like I don’t know what to talk about […]

Ep20: PR Masterclass with Liz Mckenzie from Canva

PR Masterclass with Liz Mckenzie from Canva

Does your business need PR?That’s what I’m exploring today with my very special guest Liz Mckenzie, the head of PR and Communications at Canva.In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to […]

Instagram Posts & Metigy: How to publish to Instagram for free

Instagram Posts & Metigy: How to publish to Instagram for free

Historically, users of Instagram running a business profile would have to manually publish their Instagram posts by only using its mobile app. Some third-party social media tools allowed drafts to be saved, however, users would still need to use Instagram’s mobile app to publish those drafts and make them live. Instagram Publishing: How to schedule […]

The Instagram Feed Matters: How to post and grow your brand

The Instagram Feed Matters: How to post and grow your brand

With more than one billion active users today, Instagram remains one of the world’s biggest social media platforms. The sheer number of users on Instagram means many people could be doing business with you. But before you grow your business on Instagram, you’ll need to create a profile that attracts your ideal audience. In this article, […]

Small Business Marketing: Is it time to get your digital ducks in a row?

Small Business Marketing

Small Business Marketing: Is it time to get your digital ducks in a row? Madeleine Gasparinatos September 26, 2023 Metigy Learning Madeleine Gasparinatos September 26, 2023 Metigy Learning 2020 was the year no one could have predicted. While Southeast Asian businesses of all sizes faced challenges, startups and SMEs have undoubtedly been hit the hardest. […]

Marketing on a budget in times of uncertainty

Marketing on a budget in times of uncertainty

As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality? With people stuck indoors and at home, it’s no secret that businesses […]

How to use Google Trends for Keyword Research

How to use Google Trends for Keyword Research

Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique, you’ll […]

The six secrets of successful email marketing campaigns

The six secrets of successful email marketing campaigns

The concept of successful email marketing campaigns or use of EDMs (electronic direct mail) can be beneficial to small or independent businesses for a multitude of reasons. Firstly, it’s an efficient and effective way to communicate a company’s message to a large group of people. If an email campaign is done correctly, it can increase sales by […]