Did you know that including an image in your tweet could lead to over 2X more shares? A BuzzSumo analysis found that articles with a thumbnail also got over 3X more shares on Facebook than ones without. These numbers show just how impactful visuals can be on social media, and it makes sense.
People can easily overlook text-based content as they scroll through their feeds because they’re small and monotonous. Visuals, on the other hand, are not only colourful and attractive but they also take up more space in a user’s feed. So people would naturally take a pause before they scroll past a visual-based post, making visuals a critical part of your social media strategy.
Check out these five tips below to optimise your visual content strategy for social media and increase engagement with your audience.