How to create topic clusters to drive traffic to your website
Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines.Luckily, there’s a content strategy that can help to elevate your articles in search results. Topic clusters are an effective way […]
Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI
Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI Madeleine Gasparinatos September 27, 2023 Metigy Learning How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over […]
How to find and reply to the most relevant comments across your social profiles
How to find and reply to the most relevant comments across your social profiles Madeleine Gasparinatos September 26, 2023 Metigy Learning As a social media manager, engagement puts a smile on your face – the more the better right? But as you grow your social reach, you may end up managing potentially hundreds of comments […]
Ep20: PR Masterclass with Liz Mckenzie from Canva
Does your business need PR?That’s what I’m exploring today with my very special guest Liz Mckenzie, the head of PR and Communications at Canva.In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to […]
Instagram Posts & Metigy: How to publish to Instagram for free
Historically, users of Instagram running a business profile would have to manually publish their Instagram posts by only using its mobile app. Some third-party social media tools allowed drafts to be saved, however, users would still need to use Instagram’s mobile app to publish those drafts and make them live. Instagram Publishing: How to schedule […]
The Instagram Feed Matters: How to post and grow your brand
With more than one billion active users today, Instagram remains one of the world’s biggest social media platforms. The sheer number of users on Instagram means many people could be doing business with you. But before you grow your business on Instagram, you’ll need to create a profile that attracts your ideal audience. In this article, […]
Marketing on a budget in times of uncertainty
As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality? With people stuck indoors and at home, it’s no secret that businesses […]
The six secrets of successful email marketing campaigns
The concept of successful email marketing campaigns or use of EDMs (electronic direct mail) can be beneficial to small or independent businesses for a multitude of reasons. Firstly, it’s an efficient and effective way to communicate a company’s message to a large group of people. If an email campaign is done correctly, it can increase sales by […]
Ep18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Is SEO still the best way to get in front of your customers? I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital. So how is Jon […]
Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
How do you grow your business 7% every week? This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week. Spoiler alert: one of the big drivers is the amazing community they have built. Share with Oscar is a platform that’s making our cities more […]