3 AI-driven digital marketing strategies your startup needs right now
In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial support and […]
How to create successful Instagram strategies for your small business
Instagram remains one of the fastest-growing social media platforms in the world, with over one billion monthly users. Creating Instagram strategies for your small business is a no-brainer. Like any social platform, your Instagram strategies need to be thought out. Simply dragging and dropping a strategy from another platform won’t be enough to ensure success. Here […]
Getting the most from content and social. How to develop a comprehensive plan that drives results.
There’s no arguing that content marketing and social media campaigns are essential to developing a successful business. Research from Content Marketing Institute shows that 85% of top performing marketers deliver content consistently over time and AdWeek found that over 88% of American companies use social media marketing. While those figures are impressive, the effectiveness of those campaigns is questionable […]
How to use Google Alerts and stay on top of mentions and competitors
Google Alerts is a free service that lets you monitor topics and get alerts that occur anywhere on the internet. It is a great tool for allowing you to monitor mentions around your brand, or pickup interesting articles and news on topics relevant to you. The way the service works is to check through Google’s […]
Tips for improving your SEO from SEO Ninja Jon Dawson
Metigy’s Brendan Hill sat down with his former colleague and good mate Johnny Dawson of Digital Ninjas in Episode 18 Forward Thinking – A Marketing Podcast by Metigy Described as an SEO ninja, Johnny is the “it” guy when it comes to all things SEO. If there’s something Johnny doesn’t know about SEO, it’s scarcely […]
Tiktok For Business: A new insights tool
TikTok is quickly becoming more popular for marketers. In Michael A. Stelzner’s “2022 Social Media Marketing Industry Report” we saw an increase from 9% to 18% of marketers using the platform TikTok since 2021. Not only that, 37% of marketers plan to increase their activity on the platform and a significant 47% are interested in […]
How to start growth hacking: 4 steps to get started
Growth hacking is all the rage in the startup world at the moment and it’s easy to understand why. It’s fast, effective and can be run on a small budget. We’ll provide you with 4 easy steps on how you can get started with growth hacking as soon as you finish reading this post. But […]
5 Digital and Social Media Marketing Trends in Europe
Yes, the internet is a global stage where borders are somewhat obsolete. You can have an instant global reach from anywhere in the world. But that doesn’t mean that you can use the same messaging and strategy everywhere. Cultural differences matter and can impact the channels you use and the conversations you have with your […]
How to leverage LinkedIn for your small business and personal brand with Sally Illingworth
Sally Illingworth is a communications, marketing and influencer strategist who has become one of Australia’s most prominent media and business experts on LinkedIn. We were lucky to chat with her in the very first episode of Metigy’s Forward Thinking podcast (you can listen to the full podcast episode here) and have condensed her wisdom below. […]
How and when to use hashtags on each major social network
This quick guide will get you started with how and when to use hashtags on Twitter, Instagram, Facebook and Youtube. After reading this article, you will have the knowledge to develop your own hashtag strategy. What are hashtags? A hashtag is a word or phrase within a social media post that is prefixed with a […]