To make content creation as simple as possible, you can create a Facebook Boost post natively in the Metigy content Curator.
Please note this is currently a closed beta, but if you would like to try it, please email firstname.lastname@example.org
When you boost a post on Facebook - or any platform - you are paying to promote that content, like an ad. This means that Facebook's algorithm will promote your content to a larger audience.
The exact details of that are covered in our blog and Metigy IQ where we discuss organic vs Paid spend. But it means that for a small spend, you will reach a much larger audience.
The main requirement is that you have a Facebook Ad account set up with a valid credit card registered.
You will also need to have audiences setup in your account. Again, this is all done through that interface. To do this, need to do it by accessing your Facebook Page through the Facebook Business Manager if you have set that up or. Or if not, go directly to the page. In the settings for the page, at the top your will see a tab "Manage Ads", then select Audience in the left menu. From there you can see any previously created audiences or add new ones. Facebook has extensive help on using this feature.
The last requirement is that you will need to have saved the post in Metigy before applying the spend. This is a beta version requirement and will be removed for the final version.
First of all, create the post you want to boost - skip this if it's already live. Add your Facebook page(s) to the location list and save it. It doesn't have to be live and will work on live or draft posts.
To start the boost process, click on the Boost button in the right hand Facebook preview of the content Curator:
When you click that, the Metigy Facebook Boost post interface will load:
The first thing to choose is the ad account you wish to use. This list reflects every ad account you have set up or been granted access to.
Once you select that, the audience chooser will load:
The audience list is loaded from Facebook each time and reflects what you have set up in your Facebook Ads Manager. To choose an audience, simply click on it so it highlights:
Ads run on budget and timeframe. The one requirement from Facebook is that you have a minimum of $1 per day. So if you select 7 days, you need to have a $7 budget or it won't go through.
There are pre-defined durations of 3, 5 and 7 days. But if you want to run it for longer, click on Custom and you can manually choose the end date.
To finish the boost, you will need to agree to the Facebook Terms and Conditions and then hit Boost.
If the post is already live, then we will submit the boost to go live straight away. If the post is scheduled to go live, it will be submitted when the post is published.
Greg has a passion for what AI and Deep Learning can bring to the MarTech stack and how small and medium businesses can benefit from these new technologies.
He has over 20 years experience as an engineer and product developer, having worked for significant global marketing agencies, Razorfish and We Are Social. Read posts by Gregory Brine
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