5 Ways To Maintain Brand Identity Across Social Media
With a staggering 3.5 billion active social media users worldwide, you are probably making sure several relevant platforms feature heavily in your marketing strategy. But do you maintain a cohesive brand presence across all those platforms? Spreading your message across multiple platforms can result in a dilution of your brand identity, leading to confused customers and wasted […]
The six secrets of successful email marketing campaigns
The concept of successful email marketing campaigns or use of EDMs (electronic direct mail) can be beneficial to small or independent businesses for a multitude of reasons. Firstly, it’s an efficient and effective way to communicate a company’s message to a large group of people. If an email campaign is done correctly, it can increase sales by […]
Ep18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Is SEO still the best way to get in front of your customers? I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital. So how is Jon […]
The Simple Guide to Creating Your First Engaging Video for Digital Marketing
You now have a shorter attention span than a goldfish. You read that correctly. The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture […]
Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
How do you grow your business 7% every week? This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week. Spoiler alert: one of the big drivers is the amazing community they have built. Share with Oscar is a platform that’s making our cities more […]
Why Should Content Creation Be Both Planned and Real Time?
The purpose of planning and publishing content should always be about telling an authentic story. It is the story that makes your brand unique and inherently interesting to the customers you want to connect with. But how do you do content creation in a way that is compelling for your audience, tactically delivered at a […]
Dear Metigy: How do I simplify my content strategy?
A recent survey of marketers found 39% think content will be their top budget spend post-Covid – followed by paid advertising. And 25% said they “don’t have a clue” what their budget will be spent on post-Covid. So, in a year when marketers “don’t know”, content becomes an even bigger play – because we do know consumers […]
How to use social media analytics for success in Singapore
Social media analytics are the key to growing your reach and engagement across social channels. But why? They’re powerful because they give you a full understanding of what people prefer, when it’s best for them (and at which times) engage most deeply with us as an organization or business owner/executive who posts on various platforms […]
Why your Business Needs to Focus more on Customer Retention
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene Brown’s book and has shared with us […]
SEO vs. SEM: What’s the Difference and Why Should You Care?
The marketing industry is full of jargon. Today, we are taking a look at two commonly confused terms: SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) are two powerful strategies for driving traffic to your web presence. But what are the differences between the two? Do you need to have a […]