DO NOT Make These Mistakes When using Storytelling in your Marketing
“What’s one of the most effective marketing tools you have on your tool belt? …Storytelling.” I’ve seen countless articles start with a hook like this. And it’s true. Few things are as effective at engaging and compelling your reader as storytelling is. In a study by Jennifer Aaker, a marketing professor at Stanford’s Graduate School of […]
how share with scar got 2-7k engagements by spending just 10$
The Metigy Community Team are very excited to announce the next winner of our Forward-Thinking Marketer Award which goes to Louise and Lisa from Share with Oscar. Check out Louise talk about the winning campaign in the video below: About Share with Oscar Share with Oscar is an on-demand platform that allows you to book a private parking […]
How to post a week’s social media content with zero investment
You want your Instagram profile to reflect your business and be engaging enough to keep your followers interested. But, you can’t afford to spend multiple days crafting a week’s worth of content. And then repeat that the following week too. So how do you post a week’s worth of social media content with zero investment. […]
Social Content Publishing and Your Business Workflow
When you are creating your social media content program, you need to consider how effective your content workflow is. And for bigger companies, there are also things like content compliance – including legal – considerations to be aware of. This article looks at some of the things you should consider and how Metigy can help you manage the content workflow for […]
Why understanding user intent is key to SEO success
Understanding search intent is a key part of any SEO strategy today. It’s not just what your audience searches for, or what keywords they use, but what they expect to find on the other side. As search engines try to provide the best content for their users, they are getting better at identifying what they […]
3 Google Ads Tips to Improve Your Performance
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]You probably already know that Google Ads is one of the most profitable marketing strategies to drive ready-to-buy, qualified customers to your site. Google Ads are prominently placed at the top of Google, so they have the highest visibility on the most used search engine in the world. But Google Ads […]
Create a successful work culture with Ross Reekie from Rise Consulting
Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning. Finding happiness and meaning… How do you get that and how does that tie into creating […]
How to get the most out of your money on Google Ads
Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind it. When done right though, Google Ads can return $2 for every dollar spent in its platform, sometimes higher! To find out more about how Google Ads can help your business, listen […]
How to use Google Trends for Keyword Research
Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique, you’ll […]
5 Ways To Maintain Brand Identity Across Social Media
With a staggering 3.5 billion active social media users worldwide, you are probably making sure several relevant platforms feature heavily in your marketing strategy. But do you maintain a cohesive brand presence across all those platforms? Spreading your message across multiple platforms can result in a dilution of your brand identity, leading to confused customers and wasted […]