Personalized Marketing: What Is It and How It Can Boost Your Social ROI
Marketers now have unprecedented amounts of data at our fingertips. Access to social media analytics means we know our users better than ever before. But are we maximizing how we use this information? One great way to use this data is to develop personalized social media marketing campaigns. By targeting specific users with the right […]
The best Instagram features for business (and how to use them)
Instagram has gone from a photo-sharing app full of selfies and cute dogs to becoming a powerful tool for growing a business online. Whether you’re a small business looking for your first customers or an already established brand looking to generate more brand awareness, you can use Instagram business features to achieve these goals. Here […]
The Top 10 Metigy Learning Posts of 2020
Despite the challenging operating environment during the COVID-19 pandemic, there have been many highlights this year at Metigy, including multiple new partnerships, awards and a $20m capital raise that will help us meet your requirements as one of our valued users. We have so many amazing product initiatives in our pipeline and we can’t wait for you to start using them to […]
Is your content marketing getting the web traffic it deserves?
Over the past few years, content marketing has gone from being a ‘nice to have’ to an essential component of most B2B and B2C digital marketing strategies. Unfortunately, given that it’s relatively easy to create content, the Internet is full of blogs and videos that don’t deliver value. WordPress reports its users produce more than 70 […]
Ep3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI
The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first. The catalyst for starting RedFox AI came when Nick ordered toilet paper using Amazon Alexa. There have been a lot […]
Ep2: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months
Australia’s leading growth marketer Anna Cheng joins the Forward Thinking podcast to share how she grew Spaceship to $100m in funds under management in 4 months using growth marketing. We cover a wide range of marketing topics including activation, onboarding, and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted […]
Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and […]
Small Business Over a Small Coffee – Season 1 Episode 1 – Share With Oscar
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward-thinking SMB marketers with the inspiration of real […]
3 AI-driven digital marketing strategies your startup needs right now
In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial support and […]
How to create successful Instagram strategies for your small business
Instagram remains one of the fastest-growing social media platforms in the world, with over one billion monthly users. Creating Instagram strategies for your small business is a no-brainer. Like any social platform, your Instagram strategies need to be thought out. Simply dragging and dropping a strategy from another platform won’t be enough to ensure success. Here […]