Businesses often fail to reach the right customer or client. Why? Because businesses fail to understand them!
Find out how to market and grow your small to medium business in a simple and cost effective way – on this episode of This Week in Marketing.
This is part two of five in a mini series takeover by The B2B Playbook.
In this episode you’ll learn:
- Why B2B online marketing is all about content. But your content journey starts with your customer, not your business.
- Step one in the B2B framework “Be Ready”.
- What questions to ask yourself right now so you can find the right customer or client