Be Ready: Excel your B2B marketing by deeply understanding your customer

Businesses often fail to reach the right customer or client. Why? Because businesses fail to understand them!

Find out how to market and grow your small to medium business in a simple and cost effective way – on this episode of This Week in Marketing.


This is part two of five in a mini series takeover by The B2B Playbook.

In this episode you’ll learn: 

  • Why B2B online marketing is all about content. But your content journey starts with your customer, not your business.
  • Step one in the B2B framework “Be Ready”.
  • What questions to ask yourself right now so you can find the right customer or client

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