In the professional world, your personal brand often speaks to new contacts before you do. Personal branding is the process of marketing your business, career, or yourself to attract opportunities and grow your professional network.
Because most of our networking occurs online, LinkedIn plays a considerable role in your branding. Business owners like you use LinkedIn to establish an online presence by posting content to their feeds and relevant LinkedIn groups.
Sharing your values and expertise through your digital content showcases builds professional relationships, showcases your experience, and helps you stand out from the crowd of professionals in your industry.
To be effective, you need to deliver LinkedIn content that is engaging, inspiring, and serves to further develop your brand.
1. Include personal LinkedIn brand profile features
Typically, the sales and marketing sector prefers writing that isn’t “me-centric” or overly personal. However, when selling your personal brand on LinkedIn, you have to tread your profile as a living resume.- A professional profile picture
- A creative cover photo
- A solid ‘About You’ summary
- A well-planned featured section
2. Offer free resources to your followers and LinkedIn connections
Now that your profile is polished, think about what content would be relevant to your followers. Freebies encourage page views and increase connection requests. Go through your files and find materials you created for personal use and edit them for general use. Some great shareable items include:- Checklists
- Templates
- eBooks
- How-to guides
- Slide decks