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data

5 Digital and Social Media Marketing Trends in Europe

12th December 2020

Yes, the internet is a global stage where borders are somewhat obsolete. You can have an instant global reach from anywhere in the world. But that doesn’t mean that you can use the same messaging and strategy everywhere. Cultural differences matter and can impact the channels you use and the conversations you have with your…

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Tags: personalisation, machine learning, social marketing, artificial intelligence, big-data, data, martech, social data, marketing ai, marketing tip, Digital Marketing

Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!

7th January 2020

Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…

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Tags: audience, social media, marketing, technology, learning, social marketing, analytics, calendar, community management, Data Science, data, marketing strategy, marketing automation, Podcast, business intelligence, CRM, progressive profiling, customer success, gamification

What is Data Backfilling and How Far Back Does it Go?

5th February 2018

This process of backfilling is sometimes also known as historical data collection. It involves going to each platform that is set up and filling in holes in your data. Find out what this means and how Metigy helps you with this process

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Tags: facebook, linkedin, twitter, data, reporting, dashboard, instagram, data backfill, social data

METIGY SHORTLISTED AS A FINALIST IN THE 2017 AC&E AWARDS

5th October 2017

2 mins. Following on from the excitement of our recent Gold Award win in the 2017 Sydney Design Awards, we are very pleased to announce that we have been shortlisted as a finalist in the 2017 AC&E Awards.

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Tags: data, pr, awards, innovation, martech award, martech leader

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