Creating a marketing platform built around Artificial intelligence, we are asked about the distinction in these definitions. So, this article attempts to help you understand these definitions and how they can be applied to marketing. I have also applied each definition to marketing to show a simple application of how it can be used and…
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AI in Marketing is not Overhyped
4th April 2018
Understand the impact and benefits of AI in Marketing and how it can compliment your business and your team. But beware the risks of not approaching it the right way. Let Metigy help your team embrace AI as part of your marketing strategy.
The Metigy Mission is to change the way you work
2nd March 2018
3 mins. If you want to hit a big goal, then I learned a long time ago that you have to take a different view, have the ability to see things differently to others and, be absolutely single-minded on achieving the objective to achieve success in your mission.
Rebranding and Finding a Name : Part 1 of our becoming Metigy series
13th September 2017
4 mins. Rebranding a business is not an easy task, especially when it’s your own. Our original name Social CRM Hub was intended to be a temporary one. It reflected the problem we were trying to solve at that point. And as with a lot of things with your own business, there always seemed to be more…
Metigy admitted to the IBM Global Entrepreneurship Program
9th May 2017
< 1 mins. The Metigy team were very excited to get the news that we had been admitted to the IBM Global Entrepreneurship Program, which includes their access to their BlueMix platform. Aside from some very helpful funding and services benefits, including access to IBM mentors, the real benefit is access to the IBM Watson product to help fuel our…
Facebook F8 2017 Highlights and Updates
2nd May 2017
7 mins. Facebook has just put the wraps on the 2017 F8 Developer conference – their most diverse yet – and those that were lucky enough to attend were not disappointed as always. A lot of what was announced this year is more of an evolution that entirely new, but there were a few exciting bits that came out of it, both expected and unexpected.
Our Journey to “The Hub”
18th August 2016
6 mins. We recently rolled out a new front page to our platform, affectionately known as “The Hub“. As with all platforms, this was not the first homepage we’d created, and definitely won’t be the last one either, but definitely gives a hint of where our user experience is going. And whilst there are other platforms with…
