The pre-scheduled post type is the same as a normal piece of content except that when you approve the content, it is published in a draft (hidden from all but your network's page administrators) straight to that network. Currently, we only support this for Facebook, but we are working on other platforms that have a pre-publish option.
Why would you do this? The simple answer is that by pre-scheduling posts, you can then go onto Facebook and apply any ad-spend you had planned before it is made public, rather than having to wait until it is published (and then having to remember to add the spend after that).
Please note that Metigy is currently working on added native Facebook Post Boost Advertising support to negate the need to pre-schedule.
A couple of important things to note when using this post type:
Launch the Content Curator as normal and create your post.
Before you save it, you'll notice a switch in the footer:
Ticking that will mean that as soon as the post is approved, it can be uploaded.
Once you are ready to publish the content, submit for approval.
The next step varies slightly. You will notice the Approve option is now a blue/yellow circle, depicting that if you approve, it will pre-schedule the post:
When you click the tick to approve, the post status will change to pre-scheduled:
This means that the post is now on Facebook and ready to edit.
We have made this easy for you by adding a menu with all the urls the post is published to:
Clicking that link will take you through to the post on Facebook, where you can apply your spend.
Greg has a passion for what AI and Deep Learning can bring to the MarTech stack and how small and medium businesses can benefit from these new technologies.
He has over 20 years experience as an engineer and product developer, having worked for significant global marketing agencies, Razorfish and We Are Social. Read posts by Gregory Brine
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