The pre-scheduled post type is the same as a normal piece of content except that when you approve the content, it is published in a draft (hidden from all but your network's page administrators) straight to that network. Currently, we only support this for Facebook, but we are working on other platforms that have a pre-publish option.
Why would you do this? The simple answer is that by pre-scheduling posts, you can then go onto Facebook and apply any ad-spend you had planned before it is made public, rather than having to wait until it is published (and then having to remember to add the spend after that).
A couple of important things to note when using this post type:
Click on the Create Post icon in the top left:
Then select the pre-scheduled type:
The rest of the process is the same as creating standard content normally.
Once you are ready to publish the content, submit for approval.
The next step varies slightly. You will notice the Approve option is now a blue/yellow circle, depicting that if you approve, it will pre-schedule the post:
When you click the tick to approve, the post status will change to pre-scheduled:
This means that the post is now on Facebook and ready to edit.
We have made this easy for you by adding a menu with all the urls the post is published to:
Clicking that link will take you through to the post on Facebook, where you can apply your spend.
Please note: This link is meant to go straight to the list of posts that are pre-published on Facebook, but it is redirecting for some users, based on your Facebook Business Manager settings, to a different page. We have reported this to Facebook and are waiting for a resolution as at 22 May 2017, and will update this as soon as it is resolved.
Greg has a passion for what AI and Deep Learning can bring to the MarTech stack and how small and medium businesses can benefit from these new technologies.
He has over 20 years experience as an engineer and product developer, having worked for significant global marketing agencies, Razorfish and We Are Social.
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