Find out the core definitions and meanings of analytics and metrics used on the Metigy marketing platform.
How many people have seen any piece of content associated with your page within the platform.
The number of people who engaged with your Page. Engagement includes any click, action or story created.
This metric measures the effectiveness of your page and how much you are connecting with your fans. It is calculated as the number of weekly Page Engaged Users divided by the total page subscriber count.
The is calculated as the increase or decrease in page likes for the selected period, and so can be positive or negative.
The total number of people who have liked your page. This varies by platform, and some support others such as followers. A like of a page is strong as it usually means they value what the page is saying
The number of new people who have liked your page in a given timeframe. This the total of organic and new paid likes.
New Paid Likes
The number of new people who have liked your page as a result of paid advertising.
The total number of people who have liked or followed your page and will get posts from the page in their news feeds. A Subscriber might not necessarily Like a page, and is only interested in the feed.
T.A.T. - Talking About This
The number of People Talking About the page in a time frame. This is a metric that is specific to Facebook.
The number of People Talking About the page divided by the page subscriber count.
The number of people that have Unliked your Page within a time frame. This is used in the Likes Change calculation.
The total number of comments/replies that people have given your posts within a time frame. This varies by platform but comments are in reply to the post and replies are in response to an existing comment (or reply)
This metric is a way to measure the effectiveness of posts and how much they are connecting with fans of the page. It is calculated based on the number of post engagements divided by the amount of post impressions (or predicted post impressions) giving an average for the posts created in this period.
Page Engagements vary by platform, but are all based on the ways users interact with a post, and how often within a time frame. In the case of Facebook, this is Reactions, Comments and Shares.
An impression is defined as a person seeing your post. E.g. it appeared in their news feed, and was visible to the user. This calculation is the number of impressions of your posts for the selected period.
A like varies by platform and is a positive reaction to the post. It demonstrates that a user had a reaction to The calculation is the total number of likes that people have given your posts for this period.
Number Of Posts
The number of posts created for the selected period of time.
The number of people who saw your post in news feed or ticker, or on your page's timeline. This does not include paid posts. Typically a user sees this from liking your page, following you or friends sharing/liking a post.
The number of impressions of your post that were caused by paid advertising. This is the easiest way to drive impressions on many platforms.
The number of people who saw your post in news feed or ticker, or on your page's timeline as a result of advertising.
Post T.A.T. Rate - Talking About This
The Post T.A.T. rate is defined as the he number of stories generated about your post divided by the post reach.
Predicted/Pr. Organic Reach
The number of impressions Metigy predicts your post received. This is calculated using historical data.
The total number of people the post was served to and may have looked at it as a result.
The total number of likes and other reactions of posts created in this period. Other reactions vary, but Facebook for example supports 6 types of reaction: Like, Love, Ha-Ha, Wow, Sad and Angry. Each carries a different sentiment.
A share is when a user - or another page - re-posts your content to their own news feed. This calculation is the number of shares of the posts created in this period.
The number of people that clicked the Metigy link associated with your post. This allows us to get a more accurate
The number of people who saw your post in a story via anyone who shares the post.