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Report and Analytic Metric Definitions

Find out the core definitions and meanings of analytics and metrics used on the Metigy marketing platform.

Page Analytics

Daily Reach

How many people have seen any piece of content associated with your page within the platform.

Engaged Users

The number of people who engaged with your Page. Engagement includes any click, action or story created.

Engagement Rate

This metric measures the effectiveness of your page and how much you are connecting with your fans. It is calculated as the number of weekly Page Engaged Users divided by the total page subscriber count.

Likes Change

The is calculated as the increase or decrease in page likes for the selected period, and so can be positive or negative.

Likes

The total number of people who have liked your page. This varies by platform, and some support others such as followers. A like of a page is strong as it usually means they value what the page is saying

New Likes

The number of new people who have liked your page in a given timeframe. This the total of organic and new paid likes.

New Paid Likes

The number of new people who have liked your page as a result of paid advertising.

Subscribers

The total number of people who have liked or followed your page and will get posts from the page in their news feeds. A Subscriber might not necessarily Like a page, and is only interested in the feed.

T.A.T. - Talking About This

The number of People Talking About the page in a time frame. This is a metric that is specific to Facebook.

T.A.T. Rate

The number of People Talking About the page divided by the page subscriber count.

Unlikes

The number of people that have Unliked your Page within a time frame. This is used in the Likes Change calculation.


Post Analytics

Comments

The total number of comments/replies that people have given your posts within a time frame. This varies by platform but comments are in reply to the post and replies are in response to an existing comment (or reply)

Engagement Rate

This metric is a way to measure the effectiveness of posts and how much they are connecting with fans of the page. It is calculated based on the number of post engagements divided by the amount of post impressions (or predicted post impressions) giving an average for the posts created in this period.

Engagements

Page Engagements vary by platform, but are all based on the ways users interact with a post, and how often within a time frame. In the case of Facebook, this is Reactions, Comments and Shares.

Impressions

An impression is defined as a person seeing your post. E.g. it appeared in their news feed, and was visible to the user. This calculation is the number of impressions of your posts for the selected period.

Likes

A like varies by platform and is a positive reaction to the post. It demonstrates that a user had a reaction to  The calculation is the total number of likes that people have given your posts for this period.

Number Of Posts

The number of posts created for the selected period of time.

Organic Reach

The number of people who saw your post in news feed or ticker, or on your page's timeline. This does not include paid posts. Typically a user sees this from liking your page, following you or friends sharing/liking a post.

Paid Impressions

The number of impressions of your post that were caused by paid advertising. This is the easiest way to drive impressions on many platforms.

Paid Reach

The number of people who saw your post in news feed or ticker, or on your page's timeline as a result of advertising.

Post T.A.T. Rate - Talking About This

The Post T.A.T. rate is defined as the he number of stories generated about your post divided by the post reach.

Predicted/Pr. Organic Reach

The number of impressions Metigy predicts your post received. This is calculated using historical data.

Reach

The total number of people the post was served to and may have looked at it as a result.

Reactions

The total number of likes and other reactions of posts created in this period. Other reactions vary, but Facebook for example supports 6 types of reaction: Like, Love, Ha-Ha, Wow, Sad and Angry. Each carries a different sentiment.

Shares

A share is when a user - or another page - re-posts your content to their own news feed. This calculation is the number of shares of the posts created in this period.

URL follows

The number of people that clicked the Metigy link associated with your post. This allows us to get a more accurate

Viral Reach

The number of people who saw your post in a story via anyone who shares the post.

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Posted by

Gregory Brine
CPO & Co-Founder

Greg has a passion for what AI and Deep Learning can bring to the MarTech stack and how small and medium businesses can benefit from these new technologies. He has over 20 years experience as an engineer and product developer, having worked for significant global marketing agencies, Razorfish and We Are Social.