Have you always wanted to start your own restaurant or café? I know I definitely have and I’m exploring the world of food and business today with my special guest Mark Calabro His mission is to get restaurants full again and bring back the social element of going out and dining. How is he going to do this? Good question. Mark founded Hungry Hungry, a platform that gives merchants the opportunity to engage directly with their customer and improve the dining experience. Hungry Hungry is now used by 700 food and beverage merchants throughout the US and Australia. In my conversation with Mark we cover a wide range of topics including how to create word of mouth buzz for your business, how to generate genuine reviews and why it’s important to keep in contact with your business network (and actually visit them face to face). What makes the story of Hungry Hungry and Mark even more inspiring is that Mark has invested $2m of his own personal money to get it off the ground to save an industry that he loves so much. You can tell how passionate Mark is about the food and beverage industry and it comes across in the interview that I’m sure every early-stage business owner will enjoy.
What you will learn in this episode
- How to create word of mouth buzz for your business
- Challenges facing the hospitality industry
- Upsell tactics (would you like fries with that method)
- Why convenience will always win
- How to start a business in an area you are passionate about
- Before you follow your dream of opening a hospitality business you need to understand the metrics
- Why feedback from customers is so critical for your business
- How to generate genuine reviews for your business
- How Mark has built the Hungry Hungry community
- How Mark tested his business assumptions, invested in technology early on, validated the product and market fit and is now ready to scale.
- Why it’s important to keep in contact with your network (and visit them face to face)
- The process of building the Hungry Hungry app
- Mark’s process of collecting primary data from customers and what he does with it