Everyone loves a good story. How many times did you read a book growing up? The thing is, storytelling is everywhere. Stories are the indisputable universal data format for humans and we’re designed to tell them and listen to them. And it’s not just the latest novel or trending TV show that delivers an impactful story. Brands are using storytelling to engage with their audience and promote awareness of their products or services. Social media needs no introduction – with 1 billion active users on Instagram, over 2.3 billion active users on Facebook, and 330 million actively using Twitter each month, brands need to create something special to ensure their content resonates with their audience. Brand storytelling helps to share the story of your business, the vision behind the brand, and personal stories of those associated with it. Did you know that content that tells a story is 22 times more memorable than factual content? How does this translate to your followers on social media? Well, it allows you to create a more emotional, meaningful connection with your audience. Triggering an emotional response makes your audience feel involved, and it makes your brand stand out from the crowd. After all, it helps your followers to remember your business. So, how can you use storytelling on social media? Let’s delve deeper into how you can grow your following and enhance brand awareness.