Small Business Advice: 5 tips for selling difficult products

4th November 2021

If you own an online store (or even a traditional store), you already know there are products that are very easy to sell. People are eager to have them in their hands and pay whatever the cost. However, other products stay on the shelves longer, and even though now and then someone asks about them, they end up not buying them.

What can you do to change this situation and sell those difficult products? There are a few ideas you can try.

1. Be friendly

What does your character have to do with selling products? The reality is that no one will buy something they don’t like, which is why, starting from you and your employees, you need to generate empathy.

Then, you need to create a positive experience at the store or your e-commerce site. Make your customers feel welcome and let them know that you are happy to have them visit you.

2. Nurture your relationship

You don’t have to pressure the customer until they run away, never to return. We recommend you try new tactics and nurture your relationship with them over time. However, you need to be careful; you don’t want to end up in the spam folder. You can follow your future clients on social media, interact with them and create a bond, and ask them to join your newsletter.

3. Invest in customers

Sometimes, one sale can open new doors. Every new customer can be a unique opportunity to connect with other customers. If they are satisfied with your product, they will probably recommend you to others, and so on. These new customers mean more opportunities to sell all of your products, even those harder to sell.

4. Don’t lose your client’s trust

Your client may find a better offer than yours. If this happens, the best you can do is to recommend them to take it if you really cannot offer what the competition is offering. This way, even if you lose the sale, you will gain the client’s trust, and the door will be open for future collaborations.

5. Sell the dream (if there is one)

Everyone can see what your product does today in the present moment, but you might need to sell them the future. How will this product help them in their lives? How will their lives change for the better? What advantages will they have if they buy your product? These are some things you can let them know, especially with hard-to-sell items.

Selling difficult products: In summary

These are just a few pieces of advice we can give you if you have some products that are hard to sell. Remember to always stay true to your brand and evaluate how you can optimize your strategies when selling products when writing a business plan and a marketing approach for your e-commerce or store.

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