How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon.
Only a few years ago, we would never have recommended that SMB marketers, bloggers or creators, put themselves in front of the camera to create compelling video content, as you would not have had the budget to compete with big brands who have the time and resources to do it right. Fast forward to today, and as consumers, we love to get behind brands and creators making content that is raw, gritty and real, plus, the quality of the gear available means you don’t even have to compromise on the shot quality of the content. Advances in photographic gear, editing tools and studio setup means that it all comes down to creativity and imagination, not big budgets and teams of highly skilled highly expensive specialists.
A video is a great way to get your customers connecting with you and your team, as part of the brand. People connect with people, and that will never change. Interview style videos are the modern form of face to face selling, but with so much more leverage, so you should be using it to build your brand and tell your story. You can also bring your brand and product to life, shooting footage that tells your story in a far more compelling way than still images can.
There are lots of simple elements you can incorporate to radically improve the quality, but today’s topic is lighting. We will be addressing others in upcoming articles.
The right lighting makes all the difference
