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brand storytelling

Brand Storytelling: Using Instagram images to tell your story

10th March 2021

Who doesn’t love a good story? The stories that we read and hear as children often stick with us long into adulthood – from Cinderella and Red Riding Hood to the tales of Bahloo the moon. Similarly, in marketing, brand storytelling is what makes brands memorable. It’s the essence of a brand’s identity and the…

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Tags: brand storytelling

‘Your backstory is your business backstory’. TEDx Sydney co-founder Fleur Brown shares her secrets to creating a powerful personal brand

31st August 2020

Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…

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Tags: brand storytelling

Brand storytelling on social media – how and when to use it

18th June 2020

Everyone loves a good story. How many times did you read a book growing up?  The thing is, storytelling is everywhere. Stories are the indisputable universal data format for humans and we’re designed to tell them and listen to them. And it’s not just the latest novel or trending TV show that delivers an impactful…

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Tags: brand storytelling

Ep8: How to Build your Personal Brand like Richard Branson with Fleur Brown

15th December 2019

What is your personal brand? That’s what I’m exploring this week with my very special guest Fleur Brown, who has worked with Richard Branson and just released her new book The Business of Being YOU – Personal Brand Secrets of Celebrities and CEO’s.

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Tags: brand storytelling

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