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10th March 2021
Who doesn’t love a good story? The stories that we read and hear as children often stick with us long into adulthood – from Cinderella and Red Riding Hood to the tales of Bahloo the moon. Similarly, in marketing, brand storytelling is what makes brands memorable. It’s the essence of a brand’s identity and the…
31st August 2020
Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…
18th June 2020
Everyone loves a good story. How many times did you read a book growing up? The thing is, storytelling is everywhere. Stories are the indisputable universal data format for humans and we’re designed to tell them and listen to them. And it’s not just the latest novel or trending TV show that delivers an impactful…
15th December 2019
What is your personal brand? That’s what I’m exploring this week with my very special guest Fleur Brown, who has worked with Richard Branson and just released her new book The Business of Being YOU – Personal Brand Secrets of Celebrities and CEO’s.
