Half of all SME’s fail in the first two years and according to Harvard research, marketing inexperience is always one of the top two reasons. If you add to this already sobering statistic, the complexity of a franchise head office trying to manage the branding, messaging and social media marketing of multiple franchisees, it can seem quite overwhelming and hard to even know where to start.
David Weinberger from the Digital Marketing team at Mortgage Choice was facing this exact problem for their national network of professional mortgage brokers and financial advisers. After using 3 different software solutions simultaneously for all franchisees, David discovered Metigy and saw what the power of AI and automation could unlock for Mortgage Choice franchisees.