What is Data Backfilling and How Far Back Does it Go?

What is Data Backfilling and How Far Back Does it Go?

This process is sometimes known as historical data collection. It involves going to each platform that is set up and filling in holes in your data. Those holes might be there due to some factors that we cover in the article Why is there missing data in reports and when will it be there? Why … Read more

Facebook, the era of Privacy Scandals and the Unknown Data Brokers

Facebook, the era of Privacy Scandals and the Unknown Data Brokers

In recent weeks, there’s been a lot of discussion about Facebook Privacy and who is to blame/what can be done about it. Facebook has taken the brunt of that blame because they have made mistakes in the way it handles some user data. So yes, they could have done a lot of things better. And … Read more