In case you have not realized this yet, you can use our new Facebook and Instagram advertising options to target specific audiences with targeted messages You can use a post with a tailored offer to generate better engagement from a very specific part of your audience or customer base, in exactly the same way you … Read more
There’s a quiet opinion among digital marketers that LinkedIn ads are the expensive cousin of Facebook ads. There is some truth in that, but LinkedIn as a paid marketing platform has some hidden strengths if you’re willing to mine for them. Here are some great reasons you should be using LinkedIn ads (and a couple … Read more
LinkedIn Carousel ad units are delivering 300%+ conversion improvement for B2B brands, so why aren’t you using them for your brand? Perhaps because you haven’t heard of this new ad unit type LinkedIn released a couple of months ago, or perhaps because you are just comfortable doing what has worked before. That’s ok, but complacency … Read more
In our recent Google Ads Webinar, we wanted to answer the question of why customers should try them. And in particular, how Metigy is using our AI Recommendation technology to address the issue that a lot of businesses have with Google Ads. And that is the perceived complexity of creating and running an ad campaign. … Read more
With a 37% increase in advert impressions and a 6% decrease in price per advert in 2019, Facebook advertising could be just what you need to drive business growth. However, not all Facebook ads can deliver results; not because people aren’t interested in the offer, but rather due to poor design. Even if you have … Read more