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Using Facebook Audiences for Ad Targeting

Using Facebook Audiences for Ad Targeting

When we talk about Facebook Audiences, we are referring to the users that are on Facebook who interact with your content in some way. These are generally users that have liked and subscribed to your page. But, if you want to reliably go beyond that audience, you need to use Ad targeting Facebook Audiences. This is where […]

Segment and target your audience to increase relevancy

Segment and target your audience to increase relevancy

In case you have not realized this yet, you can use our new Facebook and Instagram advertising options to target specific audiences with targeted messages You can use a post with a tailored offer to generate better engagement from a very specific part of your audience or customer base, in exactly the same way you […]

Small Business Guide: Should you use LinkedIn ads?

Small Business Guide: Should you use LinkedIn ads?

There’s a quiet opinion among digital marketers that LinkedIn ads are the expensive cousin of Facebook ads. There is some truth in that, but LinkedIn as a paid marketing platform has some hidden strengths if you’re willing to mine for them. Here are some great reasons you should be using LinkedIn ads (and a couple […]

LinkedIn Carousel ad units are delivering 300%+ improvement for B2B brands

LinkedIn Carousel ad units are delivering 300%+ improvement for B2B brands

LinkedIn Carousel ad units are delivering 300%+ conversion improvement for B2B brands, so why aren’t you using them for your brand? Perhaps because you haven’t heard of this new ad unit type LinkedIn released a couple of months ago, or perhaps because you are just comfortable doing what has worked before. That’s ok, but complacency […]

Why Google Ads are the right fit for small businesses thanks to Metigy

Why Google Ads are the right fit for small businesses thanks to Metigy

In our recent Google Ads Webinar, we wanted to answer the question of why customers should try them. And in particular, how Metigy is using our AI Recommendation technology to address the issue that a lot of businesses have with Google Ads. And that is the perceived complexity of creating and running an ad campaign. […]

8 tips to design creative Facebook ads that drive clicks

8 tips to design creative Facebook ads that drive clicks

With a 37% increase in advert impressions and a 6% decrease in price per advert in 2019, Facebook advertising could be just what you need to drive business growth. However, not all Facebook ads can deliver results; not because people aren’t interested in the offer, but rather due to poor design. Even if you have […]