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Why Customer Created Content Is the Best Content You Will Ever Have

Why Customer Created Content Is the Best Content You Will Ever Have

Madeleine Gasparinatos September 26, 2023 Metigy Learning If you have no idea what customer content or UGC is, don’t worry. It is a marketing industry term. And this article is not only going to help you understand what it is, but why it is important and helpful, and how to start making the most of it. User […]

5 Examples of Companies Doing Content Marketing Well

5 Examples of Companies Doing Content Marketing Well

Your content marketing strategy can be an excellent lever for growth – but it’s easy to go wrong. Many small and medium businesses waste money because their content isn’t aligned with their audience expectations. The content sits on the company blog but never gets seen, and definitely doesn’t drive any real results. However, it is possible to […]

How to post a week’s social media content with zero investment

How to post a week’s social media content with zero investment

You want your Instagram profile to reflect your business and be engaging enough to keep your followers interested. But, you can’t afford to spend multiple days crafting a week’s worth of content. And then repeat that the following week too. So how do you post a week’s worth of social media content with zero investment. […]

Why Should Content Creation Be Both Planned and Real Time?

Why Should Content Creation Be Both Planned and Real Time?

The purpose of planning and publishing content should always be about telling an authentic story. It is the story that makes your brand unique and inherently interesting to the customers you want to connect with. But how do you do content creation in a way that is compelling for your audience, tactically delivered at a […]

Local SEO for Small Business: How to Set up a New Website

Local SEO for Small Business: How to Set up a New Website

As a small business owner, you’re expected to wear many hats. In the modern age, one of these fancy head toppers likely includes being the webmaster of your company’s website. Local businesses are important, and so is setting up your website correctly. Whether your company’s website is already live or still in the planning stages, you’ll want to […]

How to effectively repurpose blog content for social media

How to effectively repurpose blog content for social media

Crafting quality blog content is time-consuming. And once you’re finished, it’s time to promote it on social. Social media is a crucial content amplifier, but do you have to craft tonnes of new content to keep your social audience happy? Actually, no. Done correctly, you can recycle your existing blog content and create lots of great social […]

4 Ways to Include User-Generated Content in Your Marketing Mix

4 Ways to Include User-Generated Content in Your Marketing Mix

Before you buy a watch that’s advertised as waterproof, do you take the brand for its word? Or do you look for reviews from other customers to see if it actually is waterproof? Unless it’s a reputable brand that’s been known to produce high-quality, waterproof watches, you’d do the latter. As consumers, we know that a brand […]

Small Business Guide: 5 tips for getting started with Reels

Small Business Guide: 5 tips for getting started with Reels

It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You can stack […]

How do you professionally light an interview video without expensive gear?

How do you professionally light an interview video without expensive gear?

How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon. Only a few years ago, we would never have recommended that SMB marketers, […]

What Early Guerrilla Marketing Can Teach Us About Shareability Now

What Early Guerrilla Marketing

In today’s fast-paced and tech-reliant world, it’s almost impossible to imagine running a business without the internet and social media. But once upon a time, offline marketing was the only option. In the early 1980’s when the information superhighway was still ARPANET, and the world was becoming saturated with advertising and marketing messages, being creative […]