It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You can stack … Read more
How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon. Only a few years ago, we would never have recommended that SMB marketers, … Read more
In today’s fast-paced and tech-reliant world, it’s almost impossible to imagine running a business without the internet and social media. But once upon a time, offline marketing was the only option. In the early 1980’s when the information superhighway was still ARPANET, and the world was becoming saturated with advertising and marketing messages, being creative … Read more
Social media has changed the way business is done. It’s provided companies with innovative ways to connect with consumers around the world. and graphic design for social media has a huge role to play. Instagram, Twitter, Facebook, Snapchat and other social platforms can help you stand out from your competition and grow relationships with your … Read more
Are you creating YouTube Shorts yet? Did you know that videos between 15 – 60 seconds can help you reach a wider audience and grow your brand awareness? That’s the power of YouTube Shorts’ videos. It can transform your business. Here’s proof: In just two weeks, Brandon Baums went from 2,300 subscribers and 227,000 total … Read more
If you are a budding content creator, or even new to marketing, and your focus is on working with products, then you will love the inspiration in this video on how to make your product shots more creative. If you are just starting out in content creation, or starting a new business and working with … Read more
We have combed the world for today’s installment of Creative Inspiration from MetigyIQ. Unless you are an avid watcher of Russian Television (no we aren’t either) then you would have missed this clever concept from S7 Airlines #makephotoscometrue and a Moscow Agency called Stereotactic which does some very inventive work. The basic creative premise is … Read more
Did you know that including an image in your tweet could lead to over 2X more shares? A BuzzSumo analysis found that articles with a thumbnail also got over 3X more shares on Facebook than ones without. These numbers show just how impactful visuals can be on social media, and it makes sense. People can … Read more
As a small business owner, you already know the importance of creating content for your social media networks. But with so much content already floating around social media, it’s hard to figure out what will resonate with your target audience. Much like how a museum curates its artwork and artifacts, you need to curate your … Read more
