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How to get the most out of your money on Google Ads

How to get the most out of your money on Google Ads

Are you scared of committing budget to Google Ads? It’s daunting to push a campaign live when you know there is a sizeable budget behind it. When done right though, Google Ads can return $2 for every dollar spent in its platform, sometimes higher! To find out more about how Google Ads can help your business, listen […]

How to reduce unqualified clicks on your Google Ads

How to reduce unqualified clicks on your Google Ads

If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be tricky to […]

The Best Way for SMEs to Create and Manage Google Ads

The Best Way for SMEs to Create and Manage Google Ads

Having recently announced Metigy’s solution for SMEs to create and manage Google Ads in just a few clicks with a simple and beautiful interface, we’re pulling together some of our reasoning behind it and our top tips to help you get the most out of it. In this post we’ll delve into the (1) why and […]

How to use Google Ads to convert your mobile customers

How to use Google Ads to convert your mobile customers

The goal of your business is to provide the right products and services that your customers need. Google Ads is a great way to get in front of your customers who are ready to buy from you, and mobile consumption of content is at an all-time high.  The channel where this increase in mobile consumption […]

Google Ad Extensions: The ultimate guide for small businesses

Google Ad Extensions:

Good Google Ads Extensions broaden your advert’s scope with additional information, which gives people more reasons to choose your business.  There are a variety of extensions that enhance the scope of your Google Ad by allowing you to add features, like:  Location information Deep links to your website Additional text Call buttons With the competitiveness […]

7 powerful SEO tips to boost traffic to your website

7 powerful SEO tips to boost traffic to your website

Let’s face it. Driving traffic to a website isn’t the most interesting topic. While it’s very important, most businesses and marketers probably wish they could bypass it and still succeed online. But here’s the truth, generating traffic through SEO can be easy and fun.  We’ll show you some easy tweaks you can make on your […]

5 tips to optimize your landing pages to increase Google Ads conversions

5 tips to optimize your landing pages to increase Google Ads conversions

The start to the customer journey typically begins with search intent and an ad click. While your homepage is the home base of your brand, your landing page holds the power to increase your conversion rate.   Even if your product is outstanding, your business can’t grow if your landing page doesn’t drive conversions. But how […]

How to easily create Google Ads campaigns for small business with Metigy Ads

How to easily create Google Ads campaigns for small business with Metigy Ads

Digital advertising campaigns are an extremely effective way to potentially help your business grow. We also know that setting up advertising campaigns can be daunting and it can take a lot to commit to the time and investment needed to get started. And that’s before you’ve even thought about what your campaign will say. But…we’ve […]

Google Ads: 3 tips on how to improve your performance 

Google Ads: 3 tips on how to improve your performance 

You probably already know that Google Ads is one of the most profitable digital marketing strategies to drive ready-to-buy, qualified customers to your site.  There are several benefits to start advertising your business through Google Ads. Google Ads works faster than SEO to drive customers to your site through search engines. You get immediate visibility […]