What is Data Backfilling and How Far Back Does it Go?

What is Data Backfilling and How Far Back Does it Go?

This process is sometimes known as historical data collection. It involves going to each platform that is set up and filling in holes in your data. Those holes might be there due to some factors that we cover in the article Why is there missing data in reports and when will it be there? Why … Read more

Reporting Analytic and Metric Definitions

Reporting Analytic and Metric Definitions

Find out the core reporting definitions and meanings for the analytics and metrics used on the Metigy marketing platform. Page Analytics Engaged Users The number of people who engaged with your Page. Engagement includes any click, action or story created. Engagement Engagements are ways in which you are connecting with your users, Similar to reactions … Read more

What are Tracking URLs?

What are Tracking URLs?

Tracking URLs – which are often referred to as shortened URLs – are designed to determine the effectiveness of our marketing campaigns. They will give you more insights into your content by tracking the conversion rate of your content. This is done by converting your URLs into tracking links that can be traced as they … Read more