Quick guide: influencer outreach and collaboration for social media (+ outreach email template)
In a nutshell, influencer outreach is persuading influential social media users to promote your brand. According to the Digital Marketing Institute, almost half of consumers “depend on influencer recommendations” to determine which products to purchase. Not only that, but influencer marketing is the fastest-growing customer acquisition method. 22% of marketers say it’s the most cost-effective […]
The complete guide to hashtag marketing in social media
No matter which social media platform your business utilizes, you need to know the power of hashtags. These social media titans came to popularity alongside the platforms themselves, making them a relatively new development. Hashtags go beyond your typical #throwbackthursday tag on Instagram or #photooftheday on Twitter. They are actually a potent tool. You can […]
How the Clubhouse app can raise your brand awareness
In this new Metigy Learning series, we’ll follow the Clubhouse app’s growth and popularity to see if and how Clubhouse can raise your brand awareness. When a new app pops up on the scene that could change the way we communicate, we all listen. Clubhouse has a lot of buzz mainly because Elon Musk and […]
How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws
We all hear about the importance of SEO… SEM… and even SMO…. which… is a thing. And. I just found out it stands for Social Media optimization. But why are all these acronyms so important in marketing? And how do you get to the level of expertise and almost obsession with all these key performance […]
Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus
How do you keep the customer at the heart of everything you do? That’s what I’m exploring today with my very special guest Nassie Hajje, digital experience lead for the small business segment at Optus. In my conversation with Nassie, we cover a wide range of topics including how to build a community, tools that […]
How to get a 38x email marketing return with Kalyn New from Campaign Monitor
What’s the first thing you do when you wake up? If you’re like a lot of consumers, you might turn off the alarm or check your inbox (after meditating and journaling, of course!). Email remains a huge part of our lives—in fact, over 300 billion emails are sent per day— THREE HUNDRED BILLION! Which means […]
Mastering leadership and culture transformation with Hiam Sakakini, The Culture Equation
If you have a small business and this small business has employees – how deeply have you thought about their happiness? As a small business owner, this might get forgotten about while you focus on your product/service, operations, marketing, sales, legal and finance! To find out why employee happiness, leadership and culture should be a […]
Case Study: How Mano Equestrian grew beyond borders in a pandemic with Metigy
Mano Chakrapani, founder and owner of Mano Equestrian grew his business through extensive networking and trade shows in Europe. Mano Equestrian is a Singapore-based, small to medium-sized company specialising in the supply of feed and supplement products to equine, small animals, livestock and poultry. Since the company’s inception in 1994, the founder and owner of […]