What if you had all the content your users needed to make a purchase decision? Well, now you can. In this article, we’re going to find out how to use user journey maps to map content to user intent across your entire user journey and awareness funnel. Customer journey maps have a deep impact on … Read more
Australia’s leading growth marketer Anna Cheng joins the Forward Thinking podcast to share how she grew Spaceship to $100m in funds under management in 4 months using growth marketing. We cover a wide range of marketing topics including activation, onboarding, and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted … Read more
These days, social media marketing is one of the greatest ways to promote your product while making it stand out on the market. Reaching customers is not always easy, and high-quality content is no longer enough to guarantee you the right number of hits and clicks. You need to create visibility for your product, and … Read more
Australia’s leading LinkedIn marketer Sally Illingworth joins the Forward Thinking podcast to share how she gained over 14 million organic content views on LinkedIn in less than 12 months. We touch on how to create the perfect LinkedIn profile (I’ve got some work to do here), how to get leads that convert on LinkedIn and how publishing … Read more
Google Alerts is a free service that lets you monitor topics and get alerts that occur anywhere on the internet. It is a great tool for allowing you to monitor mentions around your brand, or pickup interesting articles and news on topics relevant to you. The way the service works is to check through Google’s … Read more
Metigy’s Brendan Hill sat down with his former colleague and good mate Johnny Dawson of Digital Ninjas in Episode 18 Forward Thinking – A Marketing Podcast by Metigy Described as an SEO ninja, Johnny is the “it” guy when it comes to all things SEO. If there’s something Johnny doesn’t know about SEO, it’s scarcely … Read more
Growth hacking is all the rage in the startup world at the moment and it’s easy to understand why. It’s fast, effective and can be run on a small budget. We’ll provide you with 4 easy steps on how you can get started with growth hacking as soon as you finish reading this post. But … Read more
What is poor listening costing you and your business? That’s what I’m exploring this week with my very special guest Oscar Trimboli, who’s aiming to create 100 million deep listeners in the world. Over 55% of your day is spent listening, yet only 2% of us have actually been trained on how to listen. There’s … Read more
If you want to explore marketing concepts, you’ve landed in the right place. In this short guide to running an online business, we’re going to tell you what’s important about these examples of basic marketing concepts. If you’re interested in making money on digital platforms, this is the blog post for you. Top five marketing … Read more
Many businesses still ignore social media as an additional means to interact with consumers, but this free medium is increasingly popular in Singapore. Some are put off by the idea of its complexity, while others just don’t know where to start. Fear not, because we’ll walk you through what ‘organic reach’ on social media entails … Read more