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Ep20: PR Masterclass with Liz Mckenzie from Canva

PR Masterclass with Liz Mckenzie from Canva

Does your business need PR?That’s what I’m exploring today with my very special guest Liz Mckenzie, the head of PR and Communications at Canva.In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to […]

How to use Google Trends for Keyword Research

How to use Google Trends for Keyword Research

Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique, you’ll […]

How to use social media analytics for success in Singapore

How to use social media analytics for success in Singapore

Social media analytics are the key to growing your reach and engagement across social channels. But why? They’re powerful because they give you a full understanding of what people prefer, when it’s best for them (and at which times) engage most deeply with us as an organization or business owner/executive who posts on various platforms […]

How to build awesome backlinks in 2023

How to build awesome backlinks in 2023

Acquiring backlinks is still one of the most important strategies for all businesses looking to grow organic traffic in 2023. Google uses backlinks as a key ranking factor. In short: without quality sites linking to your content, it’s going to be tough to boost your rankings. But so few marketers have a backlink strategy. Why? […]

How a customer journey map will help you align your content to your users

How a customer journey map will help you align your content to your users

What if you had all the content your users needed to make a purchase decision? Well, now you can. In this article, we’re going to find out how to use user journey maps to map content to user intent across your entire user journey and awareness funnel. Customer journey maps have a deep impact on […]

Ep2: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months

Growth Marketing

Australia’s leading growth marketer Anna Cheng joins the Forward Thinking podcast to share how she grew Spaceship to $100m in funds under management in 4 months using growth marketing. We cover a wide range of marketing topics including activation, onboarding, and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted […]

The importance of the URL shortener in social media marketing

The importance of the URL shortener in social media marketing

These days, social media marketing is one of the greatest ways to promote your product while making it stand out on the market. Reaching customers is not always easy, and high-quality content is no longer enough to guarantee you the right number of hits and clicks. You need to create visibility for your product, and […]