If you’ve just started promoting your small business with digital marketing campaigns, you’ve probably come across the acronym CTR, which stands for clickthrough rate. But what is a clickthrough rate and how can you improve it to make your campaigns more effective? Let’s have a look. What is clickthrough rate? Clickthrough rate is one of … Read more
Not taking advantage of video ads yet? You’re missing out on a massive digital marketing opportunity. Video ads garner 1,200% more shares than image and text ads. Platforms like Facebook, Google, LinkedIn, Twitter and YouTube all offer video ads. When using videos for your local business, it’s essential to understand video view rates. How video … Read more
Social media-related jargon can be confusing, but understanding terms like engagement, reach, and impressions can help you grow your business. Let’s look at the term ‘engagement rate’ and some strategies to increase yours. What is an engagement rate? The engagement rate is the metric used to measure the level of engagement created from a social … Read more
Tracking metrics on social is a key component of any effective social media strategy, and Twitter is no exception. With around 330 million monthly active users, this social powerhouse is one of the most popular social networks and a key battleground for social media marketers. But what metrics should you be tracking? And how can … Read more