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Marketing During Times of Uncertainty: Advice from Marketing Experts

Advice from Marketing Experts

COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses.  At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing […]

What does a mobile-first strategy entail in your overall marketing plan?

mobile-first strategy entail in your overall marketing plan

SMEs need to be where their customers are – Mobile! Whether you’re a B2B or B2C, your company needs to reimagine the customer’s journey on mobile-first, before considering desktop interactions. Why should you care? In 2021, there were 7.1 billion mobile users. This number is expected to reach 7.26 billion in 2022. 67% of wealthy […]

4 Content Strategy Examples & Results: How the big brands do it

Content Strategy Examples

Your content strategy needs to drive traffic, get leads, and increase sales.  These are the core business goals to pay attention to — whether you’re targeting business (B2B) or communicating directly to customers (B2C). While more than 4.4 million new posts go live across all digital platforms daily, this post is different. We wrote it […]

Case Study: How Mano Equestrian grew beyond borders in a pandemic with Metigy

How Mano Equestrian grew beyond borders in a pandemic with Metigy

Mano Chakrapani, founder and owner of Mano Equestrian grew his business through extensive networking and trade shows in Europe. Mano Equestrian is a Singapore-based, small to medium-sized company specialising in the supply of feed and supplement products to equine, small animals, livestock and poultry. Since the company’s inception in 1994, the founder and owner of […]