marketing plans & examples

Ep10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI

by
How to run a successful marketing competition and using drones in your business

How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva. We also touch on the best ways your business can get started in leveraging drone technology … Read more

Small Business Marketing: Is it time to get your digital ducks in a row?

by
Small Business Marketing

2020 was the year no one could have predicted. While Southeast Asian businesses of all sizes faced challenges, startups and SMEs have undoubtedly been hit the hardest. Research shows that ISMEs are the economic backbone of Southeast Asia, employing 72 per cent of Singapore’s workforce and many are now grappling with the economic, business and … Read more

Getting the most from content and social. How to develop a comprehensive plan that drives results.

by
Getting the most from content and social. How to develop a comprehensive plan that drives results.

There’s no arguing that content marketing and social media campaigns are essential to developing a successful business. Research from Content Marketing Institute shows that 85% of top performing marketers deliver content consistently over time and AdWeek found that over 88% of American companies use social media marketing. While those figures are impressive, the effectiveness of those campaigns is questionable … Read more

The reason to start a business is world domination, with Brian Lim – Dandelions

by
The reason to start a business is world domination

While we love to keep things fresh on the Metigy podcast, some themes, ideas and core pillars need to be visited more than once to really stick. And that sticky theme is… [drum roll please] resilience. Resilience is synonymous with flexibility, durability, toughness, and the ability to spring back. Find out how the factors of … Read more

Why coffee can be the best investment for your SME with Monica Wulff from Wework Labs

by
Why coffee can be the best investment for your SME

If you want to know how to find your niche in the business world, use your current skill set and why coffee can be the best investment… then you should listen to this episode of Forward Thinking. Monica Wulff is the head of Wework labs, a large global platform that identifies the problems of their … Read more

Instagram Best Practice Examples: 5 ways to sell your brand

by
Instagram Best Practice Examples: 5 ways to sell your brand

Over the past few years, Instagram has become such a popular social media platform that it’s expected of brands to have an account, too. But aside from those expectations, there’s also the fact people use Instagram to discover and research products, as well as make purchase decisions.  According to a Facebook-commissioned study of more than … Read more

Quick guide: influencer outreach and collaboration for social media (+ outreach email template)

by
influencer outreach and collaboration for social media

In a nutshell, influencer outreach is persuading influential social media users to promote your brand. According to the Digital Marketing Institute, almost half of consumers “depend on influencer recommendations” to determine which products to purchase. Not only that, but influencer marketing is the fastest-growing customer acquisition method. 22% of marketers say it’s the most cost-effective … Read more

Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

by
Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly. In my conversation with Amber we cover … Read more

How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox

by
How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox

Imagine coming straight out of University and having an idea for an app. Imagine all of the anxiety and struggles you would face and problems you would need to overcome with a lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find … Read more

How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws

by
How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws

We all hear about the importance of SEO… SEM… and even SMO….  which… is a thing. And. I just found out it stands for Social Media optimization. But why are all these acronyms so important in marketing? And how do you get to the level of expertise and almost obsession with all these key performance … Read more