Successful marketing is all about finding a way to understand the needs of your customers and the solutions that you offer. Google Ads is one of the best platforms at your disposal when it comes to engagement, plus Google Ads offers you a huge amount of data to optimize your pay-per-click (PPC) marketing campaigns. As … Read more
Instagram is a great way to share unique content and interact with your target audience. An individual post, a reel, or a story can offer critical insights into user behavior and guide your marketing choices. But how effective is your Instagram marketing strategy? Marketers tend to focus on crafting their Instagram posts and keeping an … Read more
If you’ve just started promoting your small business with digital marketing campaigns, you’ve probably come across the acronym CTR, which stands for clickthrough rate. But what is a clickthrough rate and how can you improve it to make your campaigns more effective? Let’s have a look. What is clickthrough rate? Clickthrough rate is one of … Read more
Not taking advantage of video ads yet? You’re missing out on a massive digital marketing opportunity. Video ads garner 1,200% more shares than image and text ads. Platforms like Facebook, Google, LinkedIn, Twitter and YouTube all offer video ads. When using videos for your local business, it’s essential to understand video view rates. How video … Read more
Tracking metrics on social is a key component of any effective social media strategy, and Twitter is no exception. With around 330 million monthly active users, this social powerhouse is one of the most popular social networks and a key battleground for social media marketers. But what metrics should you be tracking? And how can … Read more
How do you know how well your Facebook strategy is working? The answer: metrics. Like every social media marketer, you need to track metrics to optimize and refine your Facebook social strategy. But which metrics should you use? And what is the best way to track them? Using Facebook insights or a standalone solution? This … Read more