Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now … Read more
Social media-related jargon can be confusing, but understanding terms like engagement, reach, and impressions can help you grow your business. Let’s look at the term ‘engagement rate’ and some strategies to increase yours. What is an engagement rate? The engagement rate is the metric used to measure the level of engagement created from a social … Read more
Tracking metrics on social is a key component of any effective social media strategy, and Twitter is no exception. With around 330 million monthly active users, this social powerhouse is one of the most popular social networks and a key battleground for social media marketers. But what metrics should you be tracking? And how can … Read more
How do you know how well your Facebook strategy is working? The answer: metrics. Like every social media marketer, you need to track metrics to optimize and refine your Facebook social strategy. But which metrics should you use? And what is the best way to track them? Using Facebook insights or a standalone solution? This … Read more