2020 was the year no one could have predicted. While Southeast Asian businesses of all sizes faced challenges, startups and SMEs have undoubtedly been hit the hardest. Research shows that ISMEs are the economic backbone of Southeast Asia, employing 72 per cent of Singapore’s workforce and many are now grappling with the economic, business and … Read more
The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first. The catalyst for starting RedFox AI came when Nick ordered toilet paper using Amazon Alexa. There have been a lot … Read more
In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial support and … Read more
Yes, the internet is a global stage where borders are somewhat obsolete. You can have an instant global reach from anywhere in the world. But that doesn’t mean that you can use the same messaging and strategy everywhere. Cultural differences matter and can impact the channels you use and the conversations you have with your … Read more
Maintaining Facebook engagement is crucial for any social media strategy. But trends are suggesting that it’s harder than ever to keep users engaged. Rival IQ released a study that showed that the median engagement across all industries was 0.16%, but in 2019 this figure has dropped to just 0.09%. Cleary the battle for engagement is … Read more
How can you solve complex problems for your customers? If you like stories that combine space, business marketing and the future then this is for you! Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on … Read more
After five years, one out of two businesses will fail. That’s 50%. And before ten years, that failure rate increases up to 70%. But why is this? One of the main reasons why businesses don’t perform well is because they don’t know how to market themselves. Marketing is the lifeblood of the business. Metigy’s head … Read more