The Simple Guide to Creating Your First Engaging Video for Digital Marketing
You now have a shorter attention span than a goldfish. You read that correctly. The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture […]
Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi
Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog. In Vloggi, Justin has created the world’s simplest video blogging platform that allows brands and communities to create their own vlog or crowdsource […]
Small Business Guide: 5 tips for getting started with Reels
It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You can stack […]
Using B-Roll to improve your Product or Sales videos
OK, so I should have titled this piece “What is B-Roll and how to do you get it?”, but frankly, most people would not have understood what I was talking about, let alone be interested. It is not a very exciting title, but if you want to start producing better video content, to help with […]
How do you professionally light an interview video without expensive gear?
How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon. Only a few years ago, we would never have recommended that SMB marketers, […]
Dear Metigy: How do I get started with Instagram Reels?
Keeping your business top of mind online means keeping up with the latest trends. If you haven’t jumped on board yet with Instagram Reels, here is what you need to know for reel success (yep, we did that). Short-form videos have proven quickly to be one of the most effective video content businesses can run […]
YouTube for Business: 5 rules for posting successful videos
As a small business, YouTube can be the perfect place to showcase your products or services. The long-form style of video that YouTube offers enables you to go into great detail about your business and how it can help the potential customers who are watching. YouTube seems like the perfect opportunity to grow your business […]
OK so what are some good examples of B-Roll footage?
As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll […]
YouTube Shorts: How brands are using it (with examples)
Are you creating YouTube Shorts yet? Did you know that videos between 15 – 60 seconds can help you reach a wider audience and grow your brand awareness? That’s the power of YouTube Shorts’ videos. It can transform your business. Here’s proof: In just two weeks, Brandon Baums went from 2,300 subscribers and 227,000 total […]
Dear Metigy: How do I set up a video studio at home?
When it comes to creating content, most small businesses go straight to the idea of producing high-quality videos with high-level equipment such as DSLR’s, stabilizers and lighting fixtures. At this stage, investing in such professional equipment may not be necessary for your business journey. As a matter of fact, most small to medium businesses can […]