It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You can stack … Read more
OK, so I should have titled this piece “What is B-Roll and how to do you get it?”, but frankly, most people would not have understood what I was talking about, let alone be interested. It is not a very exciting title, but if you want to start producing better video content, to help with … Read more
How do you professionally light an interview video without expensive gear? If building your brand means putting yourself in front of the camera and shooting video, then don’t miss this fantastic how-to video from one of our favourite Photography Influencers, Peter McKinnon. Only a few years ago, we would never have recommended that SMB marketers, … Read more
Keeping your business top of mind online means keeping up with the latest trends. If you haven’t jumped on board yet with Instagram Reels, here is what you need to know for reel success (yep, we did that). Short-form videos have proven quickly to be one of the most effective video content businesses can run … Read more
As a small business, YouTube can be the perfect place to showcase your products or services. The long-form style of video that YouTube offers enables you to go into great detail about your business and how it can help the potential customers who are watching. YouTube seems like the perfect opportunity to grow your business … Read more
As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll … Read more
Are you creating YouTube Shorts yet? Did you know that videos between 15 – 60 seconds can help you reach a wider audience and grow your brand awareness? That’s the power of YouTube Shorts’ videos. It can transform your business. Here’s proof: In just two weeks, Brandon Baums went from 2,300 subscribers and 227,000 total … Read more
When it comes to creating content, most small businesses go straight to the idea of producing high-quality videos with high-level equipment such as DSLR’s, stabilizers and lighting fixtures. At this stage, investing in such professional equipment may not be necessary for your business journey. As a matter of fact, most small to medium businesses can … Read more