franchise

Why Mortgage Choice is using Metigy as its marketing franchise solution

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Why Mortgage Choice is using Metigy as its marketing franchise solution

Half of all SME’s fail in the first two years and according to Harvard research, marketing inexperience is always one of the top two reasons. If you add to this already sobering statistic, the complexity of a franchise head office trying to manage the branding, messaging and social media marketing of multiple franchisees, it can … Read more

Setting up Opt-In Posts for Franchises and Sub-Brands

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Setting up Opt-In Posts for Franchises and Sub-Brands

As a brand administrator with franchises or smaller divisions underneath, you can create what we call “opt-in” posts for them. Why would you want to do this? It gives you the ability to create and control super content, whilst giving franchisees the opportunity to be included in posting that content. Examples might include setting up … Read more