“What’s one of the most effective marketing tools you have on your tool belt? …Storytelling.” I’ve seen countless articles start with a hook like this. And it’s true. Few things are as effective at engaging and compelling your reader as storytelling is. In a study by Jennifer Aaker, a marketing professor at Stanford’s Graduate School of … Read more
Understanding search intent is a key part of any SEO strategy today. It’s not just what your audience searches for, or what keywords they use, but what they expect to find on the other side. As search engines try to provide the best content for their users, they are getting better at identifying what they … Read more
Welcome to Metigy’s series on Anatomy of a Perfect Post, where we use platform best-practice, strategic thinking and science to help you create the best content you can across the most popular social media platforms. In this post, we cover all the elements required to create the perfect Facebook post, and update details whenever they are … Read more
Welcome to the Anatomy of a Perfect Post series from Metigy. This series shows you how to create the best content across the most popular social media platforms. In this edition, we cover everything you need to create the perfect Pinterest post. First things first, let’s have a quick look at the technical specs for … Read more
Welcome to the Anatomy of a Perfect Post series from Metigy. This series shows you how to create the best content across the most popular social media platforms. In this edition, we cover everything you need to create that perfect Instagram post. Of course, there is no such thing as a perfect Instagram post. But … Read more
Welcome to the Anatomy of a Perfect Post series from Metigy. This series shows you how to create the best content across the most popular social media platforms. In this edition, we cover everything you need to create that perfect Twitter post. First things first, let’s have a quick look at the technical specs for … Read more
First things first – why should you start an Instagram profile in 2021? Well, if you’re looking for a platform to promote your personal brand or business, there are few better than Insta. According to the latest user figures, the app recently surpassed one billion users. Of the social media networks it is also considered … Read more