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Social Content Publishing and Your Business Workflow

Social Content Publishing and Your Business Workflow

When you are creating your social media content program, you need to consider how effective your content workflow is. And for bigger companies, there are also things like content compliance – including legal – considerations to be aware of. This article looks at some of the things you should consider and how Metigy can help you manage the content workflow for […]

Why understanding user intent is key to SEO success

Why understanding user intent is key to SEO success

Understanding search intent is a key part of any SEO strategy today. It’s not just what your audience searches for, or what keywords they use, but what they expect to find on the other side. As search engines try to provide the best content for their users, they are getting better at identifying what they […]

Why Should Content Creation Be Both Planned and Real Time?

Why Should Content Creation Be Both Planned and Real Time?

The purpose of planning and publishing content should always be about telling an authentic story. It is the story that makes your brand unique and inherently interesting to the customers you want to connect with. But how do you do content creation in a way that is compelling for your audience, tactically delivered at a […]

Local SEO for Small Business: How to Set up a New Website

Local SEO for Small Business: How to Set up a New Website

As a small business owner, you’re expected to wear many hats. In the modern age, one of these fancy head toppers likely includes being the webmaster of your company’s website. Local businesses are important, and so is setting up your website correctly. Whether your company’s website is already live or still in the planning stages, you’ll want to […]

Ep11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi

Creating marketing videos on a small budget with Justin Wastnage from Vloggi

Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog. In Vloggi, Justin has created the world’s simplest video blogging platform that allows brands and communities to create their own vlog or crowdsource […]

How to get a 1,086% content engagement increase with Metigy’s Creative Services

How to get a 1,086% content engagement increase with Metigy’s Creative Services

DLake Create’s main objective is to “own” his audience as much as possible. On most platforms you are renting your audience.  He wants to be able to directly communicate with them by signing up for his email newsletter and listening to the podcast. With the help of Metigy’s Creative Services, Dlake Creates catapulted to a […]

Small Business Guide: 5 tips for getting started with Reels

Small Business Guide: 5 tips for getting started with Reels

It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You can stack […]

What are the best questions to ask a graphic designer?

What are the best questions to ask a graphic designer?

When starting a new company, website, or publication, businesses turn to graphic designers for help with creating the look and feel of their brand. But graphic design is a creative process, and as such, it’s important to ask some key questions before the project commences so that you can understand how the process works and […]

Graphic design work: How much should I really be paying?

Graphic design work

Platforms like Canva offer a user-friendly way to create graphics and designs to use as part of a marketing strategy. There are several tools out there that can make the creative process much easier. But in order to produce a great design, the user still needs to do most of the work. For small business […]

Content Creation: 5 essential tools for posting to Instagram

Content Creation: 5 essential tools for posting to Instagram

Crafting high-quality content, scheduling, publishing, and engaging with your followers on Instagram takes time. But it’s worth it and can be made easier by using some essential tools for posting to Instagram. Today, Instagram can move the needle for more than just fashion and food influencers. No matter who your buyers are, they’re on Instagram. […]