brand storytelling

Everyone loves a good story. How many times did you read a book growing up?  The thing is, storytelling is everywhere. Stories are the indisputable universal data format for humans and we’re designed to tell them and listen to them. And it’s not just the latest novel or trending TV show that delivers an impactful … Read more

Who doesn’t love a good story? The stories that we read and hear as children often stick with us long into adulthood – from Cinderella and Red Riding Hood to the tales of Bahloo the moon. Similarly, in marketing, brand storytelling is what makes brands memorable. It’s the essence of a brand’s identity and the … Read more