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Using Facebook Audiences for Ad Targeting

Using Facebook Audiences for Ad Targeting

When we talk about Facebook Audiences, we are referring to the users that are on Facebook who interact with your content in some way. These are generally users that have liked and subscribed to your page. But, if you want to reliably go beyond that audience, you need to use Ad targeting Facebook Audiences. This is where […]

Segment and target your audience to increase relevancy

Segment and target your audience to increase relevancy

In case you have not realized this yet, you can use our new Facebook and Instagram advertising options to target specific audiences with targeted messages You can use a post with a tailored offer to generate better engagement from a very specific part of your audience or customer base, in exactly the same way you […]

How to reduce unqualified clicks on your Google Ads

How to reduce unqualified clicks on your Google Ads

If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be tricky to […]

Google Ads Success: Why using audience data to target is key

Google Ads Success

As a small business trying to stand out from your competition, Google Ads can be a game-changer. Using this digital advertising tool to its full potential requires understanding your audiences. Targeting individual, prospective customers at different times will help you cut through the noise and be noticed. Here are tips on how to have some […]